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What affiliate activity do you monitor on Twitter?

Importance of monitoring Twitter for affiliate activity

  • Your affiliates will use any tool at their disposal to drive sales, and Twitter has become a favorite one
  • Just like with a search engine ad, affiliates display an advertiser’s URL or brand name in their tweet but then send the clicker through their affiliate link (for the sale credit)
  • All affiliate managers need a tool that monitors tweets every day of the year and allows the user to easily notify affiliates or vendors that a rule violation is occuring

What The Search Monitor captures for affiliate activity on Twitter

  • We monitor all tweets on Twitter containing an affiliate link (a.k.a. an affiliate URL redirect). We do not monitor every tweet posted.
  • Metrics Captured:
    • Created Date
    • Twitter ID
    • Unique Tweet ID
    • Tweet Copy
    • Retweet or not
    • Merchant Domain Promoted
    • Entire redirect path from affiliate to merchant domain
    • Ad Network
    • Affiliate Id

Tools to use with twitter affiliate monitoring

  • Download report to Excel
  • Send compliance emails with evidence of the issue
  • Schedule the report to run automatically
  • Search for an affiliate – by keywords, Affiliate ID, or Twitter ID

Best practices for using Twitter’s affiliate activity data

  • Find your affiliates who are using twitter to promote your website
  • Explore the use of twitter by affiliates and compare your affiliates’ use to your competitor’s affiliates’ use.
  • Monitor tweet copy for compliance to any copy policies in place for your affiliates
  • Search through tweets for offers used by your (and other) affiliates

Posted in: Affiliate Managers, Monitoring & Capturing Data