What affiliate activity do you monitor on Twitter?

Importance of monitoring Twitter for affiliate activity

• Your affiliates will use any tool at their disposal to drive sales, and Twitter has become a favorite one
• Just like with a search engine ad, affiliates display an advertiser’s URL or brand name in their tweet but then send the clicker through their affiliate link (for the sale credit)
• All affiliate managers need a tool that monitors tweets every day of the year and allows the user to easily notify affiliates or vendors that a rule violation is occuring

What The Search Monitor captures for affiliate activity on Twitter

• We monitor all tweets on Twitter containing an affiliate link (a.k.a. an affiliate URL redirect). We do not monitor every tweet posted.
• Metrics Captured:
  • Created Date
  • Twitter ID
  • Unique Tweet ID
  • Tweet Copy
  • Retweet or not
  • Merchant Domain Promoted
  • Entire redirect path from affiliate to merchant domain
  • Ad Network
  • Affiliate Id

Tools to use with twitter affiliate monitoring

• Download report to Excel
• Send compliance emails with evidence of the issue
• Schedule the report to run automatically
• Search for an affiliate – by keywords, Affiliate ID, or Twitter ID

Best practices for using Twitter’s affiliate activity data

• Find your affiliates who are using twitter to promote your website
• Explore the use of twitter by affiliates and compare your affiliates’ use to your competitor’s affiliates’ use.
• Monitor tweet copy for compliance to any copy policies in place for your affiliates
• Search through tweets for offers used by your (and other) affiliates

Posted in: Affiliate Managers, Monitoring & Capturing Data