July 12, 2017
Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.
This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) channels together to gain monster ROI growth in the search channel.
Optimization of search advertising often occurs in a vacuum where SEM, SEO and PLA efforts are optimized separately. By optimizing these channels together, you can save money on unneeded ad spend while boosting your page visibility in the right places to generate more sales or leads — pushing you into monster growth territory!Tags: Brand Protection, Free TSM Data, Organic Monitoring, SEO