Looking to improve the performance of your finance industry search ads?
- 5 PPC metrics for Finance: Competition, Share, Rank, CTR & CPC
- 2 PPC Benchmarks: Top-tier and middle-tier advertisers. Make sure you exceed Middle & aim for Top!
- 5 important Finance verticals: Banking, Credit & Lending, Insurance, Investing, Financial Planning
- Data from Q1 2015 for each metric and vertical listed above
- The Search Monitor’s recommendations for using each benchmark
- Ad Monitoring Checklist: 10 steps to understanding competitors