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How Hotel Advertisers Can Monitor OTAs For Price Parity

Agencies, Marketing Teams, Travel
Hotel price parity compliance
  hotel-listing-module-google-2The Search Monitor’s Hotel Price Parity Report tracks price parity in the hotel industry worldwide across property owners and online travel agents (OTAs). The report monitors the hotel listings module on Google, looking for price parity for the same property between resellers such as Expedia, Kayak and Travelocity. What It Does:
  • Compares the lowest advertised rate across OTAs for hotel properties listed in Google Hotels
  • Identifies rates that are out of parity and flags them for review
  • Filters by hotel characteristics such as hotel name, city, keyword, and star rating
How to Use It:
  • Property Owners: Verify OTAs are complying with your room rate policies and monitor competitors' room rates for ad intelligence
  • OTAs: Track how your price points compare versus the competition
  • Industry data: Access the most popular hotel keywords, already formatted for 200+ U.S. markets

Ready to Implement Hotel Price Parity?

If you are a hotel brand, let us show you how to implement Hotel Price ParityContact us, and we'll show you how price parity compliance can help you protect your brand, profits, and market share. Then, learn more about our brand protection and affiliate monitoring services. [demobutton]

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