Video: How to improve SEM, SEO & PLA performance with Lighthouse
Lighthouse date from The Search Monitor and comScore data to help 1) improve SEM, SEO, & PLA campaign performance, 2) defend SEM spend, and 3) identify new clients for search marketing.
This video shows how Lighthouse's incredibly precise competitive data can help any search marketer improve their SEM, SEO, and even PLA campaign performance. Specifically, it answers these questions:
- How many search marketers are competing with me in my specific industry?
- Where do I fit within this group in terms of clicks and ad spend?
- What ad copy and offers are my competitors using?
- Where am I and my competitors showing up in Google's PLA units?