Search is an integral part of any car buyer's purchase process. In fact, 70% of all car shoppers reported using a search engine, even higher than the percentage using the automakers' websites (65%).
Check out this infographic from Search Monitor client Kenshoo
that shows how auto advertisers are responding to the consumer popularity of search ads.
In particular, pay attention to the Search Monitor data on:
- Average CTR by 12 automotive sub categories (examples: vehicle repair, vehicle auction, vehicle dealers)
- Average CPC for the same 12 automotive sub-categories
- Average monthly PPC spend for three spending tiers: Top, Middle, and Bottom
- Key metrics such as impressions, click, and spend compared between branded and non-branded terms
Click image to see full detail of automotive PPC infographic. And learn more about our competitive monitoring tools for advertisers