MarketingLand Series: Managing ad partners in the finance industry
Jul 21, 2016
Affiliate Managers, Agencies, Finance & Insurance
The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners' advertising in regulated industries.
If you haven't been keeping up with the court cases involving brand holders and their advertising partners, check out Part 2 of our new series on MarketingLand.com. Here's a quick summary, but read the article to make sure you and your partners are adequately prepared and protected.
The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners' advertising in regulated industries.
If you haven't been keeping up with the court cases involving brand holders and their advertising partners, check out Part 2 of our new series on MarketingLand.com. Here's a quick summary, but read the article to make sure you and your partners are adequately prepared and protected.
Highlights from Part 2:
- Part 2 looks specifically at the finance industry and how monitoring your affiliates can keep you off the government’s radar and improve your ad performance. Particular attention is paid to the Consumer Financial Protection Bureau (CFPB).
- The article discusses the most important regulations governing financial ads, including 3 specific examples with screenshots
- The article also shows advertisers how to handle affiliates who farm out their lead generation to other companies (aka sub-affiliates) and do it without the advertiser’s knowledge
- The article concludes with a handy checklist of monitoring tips to share with your team, client, boss and affiliates.
