The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners' advertising in regulated industries.
If you haven't been keeping up with the court cases involving brand holders and their advertising partners, check out Part 2 of our new series on MarketingLand.com. Here's a quick summary, but read the article to make sure you and your partners are adequately prepared and protected.
Highlights from Part 2:
Part 2 looks specifically at the finance industry and how monitoring your affiliates can keep you off the government’s radar and improve your ad performance. Particular attention is paid to the Consumer Financial Protection Bureau (CFPB).
The article discusses the most important regulations governing financial ads, including 3 specific examples with screenshots
The article also shows advertisers how to handle affiliates who farm out their lead generation to other companies (aka sub-affiliates) and do it without the advertiser’s knowledge
The article concludes with a handy checklist of monitoring tips to share with your team, client, boss and affiliates.
Then contact us to learn more about our new content monitoring service for advertisers in regulated industries. We're happy to schedule a demo to show you potential compliance issues from your advertising partners.