MarketingLand Series: Managing ad partners in regulated industries

The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners' advertising in regulated industries. If you haven't been keeping up with the court cases involving brand holders and their advertising partners, check out Part 1 of our new series on MarketingLand.com. Here's a quick summary, but read the article to make sure you and your partners are adequately prepared and protected.

Highlights from Part 1:

• Governing bodies like the FTC (Federal Trade Commission) or CFPB (Consumer Financial Protection Bureau) publish hundreds of pages of advertising regulations that impact you
• Most regulations concern ads containing misleading or deceptive statements, or lack of disclosures for important consumer information
• A growing area of regulation involves bloggers using endorsements without disclosing their relationships...a big no-no!
• Your marketing partners are regulated as thoroughly as your direct advertising efforts
• You, the brand holder, likely have a team of lawyers to protect yourself. But your affiliates do not
• Lawsuits happen! The FTC, for example, has the power to stop scams, prevent future scams, freeze assets, secure compensation, and even force advertisers to run corrective advertising to address the deceptive claims

Read the full article to learn more, and then contact us to learn more about our new content monitoring service for advertisers in regulated industries. We're happy to schedule a demo to show you potential compliance issues from your advertising partners.