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MarketingLand Series: Managing ad partners in the education industry

Affiliate Managers, Agencies, Education
MarketingLand-The-Search-Monitor-manage-regulated-partners-education The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners' advertising in regulated industries. If you haven't been keeping up with the court cases involving brand holders and their advertising partners, check out Part 4 of our new series on MarketingLand.com. Here's a quick summary, but read the article to make sure you and your partners are adequately prepared and protected.

Highlights from Part 4:

  • Part 4 looks at several recent lawsuits against educational advertisers and offers tips on how you and your affiliates can operate safely in this highly scrutinized industry.
  • The article discusses common lawsuits education advertisers face, including unproven performance claims, and deceptive endorsements.
  • Three steps to help you operate safely in a highly scrutinized industry.

Read the full article to learn more.

Then contact us to learn more about our new content monitoring service for advertisers in regulated industries. We're happy to schedule a demo to show you potential compliance issues from your advertising partners.