Most popular Holiday PLA Special Offers: Gift Advertisers
It's time for another update on the most popular special offers advertisers are running in their Product Listing Ads. While most of us are just sipping our first pumpkin spice latte and carving jack-o-lanterns, retailers are in full-blown holiday shopping mode.
In case you haven't see our other posts on this subject, a great tip to boost your PLA's visibility is to use the popular PLA Special Offers field. This field lets retailers highlight specific promotions and sales for their listed products, not just the product's basic details.
Not sure what offers to run in this prominent field? Start by viewing the most popular PLA Special Offers run by advertisers. Each day, you can visit this site and see the most commonly seen promotions running in the Special Offers space.
This week, we focus on the strategies retailers are employing to capitalize on early-bird holiday shoppers. Let's look at an example in the gift category from our ad monitoring software:
Notice the amount of '%off' offers? 'Sale' is historically the most popular offer type we see across all verticals. But when we get into the holiday shopping season, we see more offer types appear. Three of the retailers above are offering at least a 25% sitewide discount with promo code....amazing! Which type works best for your customers, and makes you stand out from competitors? Come back to our PLA special offer popularity listing daily to find out.
Which retailers should monitor PLA Special Offers?
- Retailers who have a Google Merchant Center account
- Manufacturers who want to monitor how their approved retailers are appearing in search results
- Super-affiliates like Savings.com or RetailMeNot.com who want to see how their competitors are advertising
- Affiliate Managers who want to verify the product and offer compliance of their affiliates