Which advertisers appear most for Halloween costume searches?
Oct 18, 2016
Agencies, Marketing Teams, Retail
Which retailer had the highest search marketing visibility for halloween costume searches over the last two weeks?
It’s always fun to compare online marketing performance for retailers. In honor of Halloween, we focused on searches for Halloween costumers to find out which retailers were the most visible to their searchers.
The metric we used takes into account both appearances and ranking for PPC, SEO, and PLA. (Learn more about this new important KPI for search marketers or read other blog posts on search visibility.)
Here's what we found:

