Which retailer had the highest search marketing visibility for halloween costume searches over the last two weeks?
It’s always fun to compare online marketing performance for retailers. In honor of Halloween, we focused on searches for Halloween costumers to find out which retailers were the most visible to their searchers.
The metric we used takes into account both appearances and ranking for PPC, SEO, and PLA. (Learn more about this new important KPI for search marketers
or read other blog posts on search visibility
Here's what we found:
Was there a clear winner in search marketing visibility?
For the three Halloween costume searches analyzed above, SpiritHalloween.com
had the highest search visibility, with SpiritHalloween.com consistently scoring above 70. If we had to give a prize for "best search marketing visibility score", SpiritHalloween would be the winner for this 2-week period.
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