Nearly 70% of Affiliates Brand Bid on Paid Search

We recently did some research and published some interesting data regarding affiliate behavior on paid search. We found that almost 70 percent of affiliate marketers are brand bidding in the paid search channel. If you have an affiliate program and you allow your affiliates to brand bid, that's great. If you don't allow this type of activity, it could mean that affiliates are taking money out of your pocket. Check out the chart below and go here to see the press release.