With Google Shopping's move to a paid shopping channel, online merchants are looking for reporting on both paid search and Product Listing Ad results in one place. Our newest capability was announced today: monitoring Google’s Product Listing Ads (PLAs). PLAs are search ads that include product information including image, price, and merchant name. When users enter a search query relevant to an item in an advertiser’s Google Merchant Center account, Google shows the “most relevant” products along with the associated image, price and product name. With The Search Monitor, merchants can generate reports on rank, share of voice and page share for PLAs and compare it to paid and organic data. The report can be found in the Shopping Monitor menu for current clients.
“Merchants want to know what they should and shouldn't bid on in paid search ads, and being able to view these reports in one place gives them the ability to more efficiently manage their paid search and PLA campaigns,” said Lori Weiman, CEO of The Search Monitor. “And we are the only ones tracking both Product Listing Ads and Paid Search Ads,” adds Weiman.
For more details, read the press release here