Most advertisers are aware that the Federal Trade Commission, and its Bureau of Consumer Protection, is the watchdog agency for deceptive and unfair advertising practices.

In the world of credit card marketing, however, there is a different federal organization charged specifically with oversight into deceptive credit card advertising practices. They use a fairly recent piece of legislation called the CARD Act that every marketer at a credit card company should know, cold.

The Search Monitor specializes in providing competitive intelligence for agencies. Below are a few of the reports our agency clients find most helpful.

• Paid Ad Monitoring (Learn More)
  • Rank Report
  • Market Share Report
  • Ad Copy Report
  • Keyword Report
  • Special Offers Report
• Organic Listing Monitoring (Learn More)
  • Listing Report
  • Rank Report
• Shopping Monitoring (Learn More)
  • Seller Report
  • Item Detail Report
  • PLA Report
• Display & Mobile Ad Monitoring (Learn More)

All reports can be scheduled to be sent to you or anyone else. Many of our agency clients have PPC competitive analysis automatically emailed monthly for their clients. Others receive weekly Market Share reports for their clients’ Hot Competitors. We can show you how to set up these automatic reports.

Finally, enterprise-level ad monitoring data available for every business!

You’ve heard about ‘garbage-in-garbage-out’. Here’s why our data is the most precise in the business:

• Multiple Engines: We monitor paid ads and organic listings on search engines (Google, Yahoo, Bing), video websites (YouTube), mobile search (Google, Yahoo), and comparison shopping engines (Google Shopping, PriceGrabber, ShopZilla).
• Industry Detail: Our data is available for more than 1,200 verticals. See full list.
• Custom Benchmarks: All data are stored so they can be easily combined into any customized benchmark.
• High Frequency: We crawl search engines and websites as often as hourly in some cases, so you don’t have to.
• Global Footprint:  Our technology monitors major search engines in every country, including Baidu in China and Yandex in Russia. Ask us if you want a more niche engine monitored.
• Native Languages: We capture data in more than 100 native languages. See full list.
• Geo-targeting:  We can parse our monitoring data by any country, state, metro area, and city.
• Weekly Engine Updates: We change our crawling technology weekly to adjust for the frequent, random, and often unexplained changes made by the search engines to how they serve ads. These critical changes ensure they will not block us, like they can do with other providers.
• Affiliate De-cloaking Technology: We utilize a proprietary de-cloaking technology to identify affiliates who are hiding their identity via evasion tactics like redirecting traffic from bots. We also crawl using thousands of different IP addresses and random day-parts to further avoid detection by website owners.
• Advanced Algorithms: For the few metrics we estimate from captured data, our calculations use advanced formulas perfected since 2007 and constantly validated with actual client data.
• No-Impact Crawling: We use a no-impact crawling method so that search engines can safely identify and filter out our visits, impressions, and clicks from reports and bidding algorithms. We maintain strong relationships with the engines.
• Reliable Hosting: Our data will be there when you need it. It comes from a highly scalable, robustly managed cloud architecture. We do not place any burden on our client’s infrastructure.

Give us 1 to 1 million keywords, and we’ll provide metrics such as: