Most popular PLA Special Offers using Free Shipping

It's time for another update on the most popular special offers advertisers are running in their Product Listing Ads.
In case you haven't see our other posts on this subject, a great tip to boost your PLA's visibility is to use the popular PLA Special Offers field. This field lets retailers highlight specific promotions and sales for their listed products, not just the product's basic details.
Not sure what offers to run in this prominent field? Start by viewing the most popular PLA Special Offers run by advertisers. Each day, you can visit this site and see the most commonly seen promotions running in the Special Offers space.
This week, we focus on the use of Free Shipping offers, looking specifically at the Home Furniture category. Let's look at an example from our ad monitoring software:
Which retailers should monitor PLA Special Offers?
- Retailers who have a Google Merchant Center account
- Manufacturers who want to monitor how their approved retailers are appearing in search results
- Super-affiliates like Savings.com or RetailMeNot.com who want to see how their competitors are advertising
- Affiliate Managers who want to verify the product and offer compliance of their affiliates