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Most popular PLA Special Offers using Free Shipping

Affiliate Managers, Retail

It's time for another update on the most popular special offers advertisers are running in their Product Listing Ads.

In case you haven't see our other posts on this subject, a great tip to boost your PLA's visibility  is to use the popular PLA Special Offers field. This field lets retailers highlight specific promotions and sales for their listed products, not just the product's basic details.

Not sure what offers to run in this prominent field? Start by viewing the most popular PLA Special Offers run by advertisers. Each day, you can visit this site and see the most commonly seen promotions running in the Special Offers space.

This week, we focus on the use of Free Shipping offers, looking specifically at the Home Furniture category. Let's look at an example from our ad monitoring software:


Notice the variety of offers? Free Shipping is historically the second most popular offer type we see across all verticals. But when we break it down further, you can see that within Free Shipping, there are variations on things like minimum order amounts and pairings with a percentage off. Which type works best for your customers, and makes you stand out from competitors? Come back to our PLA special offer popularity listing daily to find out.

Which retailers should monitor PLA Special Offers?

  • Retailers who have a Google Merchant Center account
  • Manufacturers who want to monitor how their approved retailers are appearing in search results
  • Super-affiliates like or who want to see how their competitors are advertising
  • Affiliate Managers who want to verify the product and offer compliance of their affiliates

Happy Monitoring from The Search Monitor!

Want to know more? Bookmark this PLA Special Offers page and return daily to see updates of Google’s most popular PLA Special Offers. Or, if you want the full offer list with every industry and advertiser, schedule a demo and we’ll show you! [demobutton] -