The Search Monitor reveals how industry affects ad rank
Source: Lighthouse — Google & Bing (Q2 2015)
Highlights
- Top-tier vs. middle-tier: Typically, Top-tier advertisers will out-perform the middle-tier advertisers due to larger budgets, access to more competitive research, or more sophisticated campaign optimization processes. We did, however, see three sub-verticals where middle-tier advertisers out-performed the top: Finance, Insurance, Auto & Motor Vehicles and Auto & Vehicle Dealers. Interesting!
- The Best Rank: Of all the sub-verticals analyzed for our top-tier advertisers, Cable Services and Satellite saw the best Ad Rank (1.4).
- The Worst Rank: Clothing advertisers ranked lowest of all top-tier advertisers with an ad rank of 4.4 in Q2.