This free guide provides telecom advertisers with:
- 5 PPC metrics for Telecom: Competition, Share, Rank, CTR & CPC
- 2 Benchmark Types: Top-tier and middle-tier advertisers. Make sure you’re better than Middle and aiming for Top!
- 5 important Telecom verticals: Internet, Cable Services, Satellite, Teleconferencing, Telephony
- Data from Q1 2015 for each metric and vertical listed
- Our recommendations for using each benchmark
- Monitoring Checklist: 10 tips for search marketers