SEM Case Study: How Lighthouse Helps Financial Aid Companies

We recently sat down with one of our financial aid clients who started using our industry-focused Lighthouse product. We asked him three questions about the data he uses, what it tells him, and how it has impacted his business. If you are an advertiser for a financial advertiser, see if these are benefits you can use at your company:

Which Lighthouse reports do you use the most?

"We mostly use the Advertiser Spend Summary reports which provide data on clicks, spend, CTR, CPC, and reach. And it does it for any industry and any competitor. Each month we pull click and spend data for competitors and present to our Board of Directors. In one instance it revealed that a direct competitor was spending far less (about 20% of leader) and getting a far greater percentage of clicks."

What decisions resulted from having access to this ad intelligence data?

"We learned pretty quickly that if we follow our competitors’ strategy as we develop our own go-to-market strategy, we can capture a good share of the market and spend very little money. This was a hunch before using Lighthouse, but became very clear and easy to defend to senior management after we started running reports."

How else have you used The Search Monitor’s competitive intelligence?

"Lighthouse  helps develop our SEM strategy by helping us bid on the right keywords, understand locations where our competitors are the weakest, and then capitalize on those aspects. In our opinion, this data has allowed us to go-to-market faster and with much better intelligence than before we used The Search Monitor. And this has saved us at least 6 months of trial and error."

 

Want to learn more about ad monitoring in the financial industry?

[link url="https://thesearchmonitor.com/industries/finance-insurance/"]View Our Expertise in Finance[/link]     [link url="https://thesearchmonitor.com/category/finance-insurance/"]View All Finance Analysis[/link]     [demobutton]