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Back to School Season is upon us – which means it’s time to shop for clothes!
We picked the apparel space for this analysis because it presented the opportunity to study a vast variety of keywords and brands. This space faces a lot of competition from resellers and brand manufacturers – which makes it tough to dominate. We track all of this with sophisticated crawlers and deep ad copy reporting tools!
The Search Monitor, the leader in precision ad intelligence and compliance monitoring, today announced the release of a new and improved user interface. The new design improves workflow, speed to insights and mobile device capability.
Lori Weiman, CEO of The Search Monitor elaborated on the benefits. “We combined user feedback with UI best practices to help customers quickly find competitive insights and remove brand or affiliate violations.”
Brand protection is essential for 2017 PPC success.Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals?
If so, we recommend that you download the Guide To Managing Ad Partners in Regulated Industries to learn how to improve your affiliate programs and protect yourself from federal lawsuits.
The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today as she provided marketers with four PPC growth hacks involving brand protection.
Lori explains why the phrase ‘PPC brand protection’ is actually a misnomer. It’s more of a revenue growth, or attack strategy, versus a defensive protective measure. She provides data from several Search Monitor clients who have increased their focus on protecting their branded keywords.
For the past nine years, the Search Monitor has captured millions of PPC ads run on even more keywords, from search engines across the globe. This perspective helps us identify trends to help our clients improve their ad campaigns.
Lately, our ad monitoring data has revealed an increase in the volume of trademark violations appearing in paid search. With more competition on non-branded terms, advertisers are looking at the high-converting branded keywords of industry leaders for easy clicks and high return-on-ad-spend.
Did you know that your online ads are subject to federal regulations, and you are responsible for partner violations?
We’ve assembled a Guide To Managing Ad Partners in Regulated Industries to help you stay compliant.
Brand protection is essential for PPC success.Do you have the right strategy for your branded campaigns?
Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue.
The Search Monitor has been monitoring affiliate activity on search engines and other webpages since 2008. While our data shows that most affiliates do comply with their advertiser’s guidelines, unfortunately 28% are hijacking URLs and trademarks.
The chart below illustrates the percentage of affiliates found at each threat level, along with the activity we saw them performing. Note, that URL Hijackers are also guilty of brand bidding, so they are counted in both the Bidders and Hijackers categories.
Marketers at manufacturing companies face a significant challenge in making sure resellers comply with minimum advertised pricing (MAP) policies. They must police a large group of disparate companies across a wide number of online shopping engines and Product Listing Ads (PLAs), and do it for thousands of constantly changing SKUs.
It’s a huge headache to do manually. Plus, it’s easy to miss an important violation.
The Search Monitor is excited to announce an important enhancement to our Content Monitoring service, the addition of customizable search areas for detecting violations.
Here’s how it works:
