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Posts Tagged: Free TSM Data

Brand Protection Case Study: Avery Reduces Brand CPC By 64%

The Search Monitor is a powerful set of tools that empowers even the largest brands to stop trademark abuse in online advertising, saving them potentially millions of dollars in ad spend.

Avery Products Corporation, a label manufacturer that generates $175 million in revenue every year and employs more than 20,000 people, started using The Search Monitor to fight back against brand bidders who were abusing their trademark and driving up ad costs.

Now Available: Guide to Managing Ad Partners In Regulated Industries

Guide to managing ad partners in regulated industriesBrand protection is essential for 2017 PPC success.

Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals?

If so, we recommend that you download the Guide To Managing Ad Partners in Regulated Industries to learn how to improve your affiliate programs and protect yourself from federal lawsuits. 

4 hacks to get monster growth from PPC brand protection

Brand protection growth hack - search engine land - the search monitor

The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today as she provided marketers with four PPC growth hacks involving brand protection.

Lori explains why the phrase ‘PPC brand protection’ is actually a misnomer. It’s more of a revenue growth, or attack strategy, versus a defensive protective measure. She provides data from several Search Monitor clients who have increased their focus on protecting their branded keywords.

Now Available: Guide to PPC Brand Protection

Brand protection is essential for PPC success.

Do you have the right strategy for your branded campaigns?

Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue.

The most helpful ad monitoring tool for Affiliate Managers

The Search Monitor has been monitoring affiliate activity on search engines and other webpages since 2008. While our data shows that most affiliates do comply with their advertiser’s guidelines, unfortunately 28% are hijacking URLs and trademarks.

The chart below illustrates the percentage of affiliates found at each threat level, along with the activity we saw them performing. Note, that URL Hijackers are also guilty of brand bidding, so they are counted in both the Bidders and Hijackers categories.

The Search Monitor grades telecom advertisers for search marketing visibility

The Search Monitor releases search marketing visibility scores for Telecom

Which telecom advertisers were the most visible to searchers during October?

We turned to our Search Marketing Visibility Score for the answer, and here’s what we found. We looked at the following high-spending sub-verticals in Telecom:

The Search Monitor grades automotive advertisers for search marketing visibility

The Search Monitor releases search marketing visibility scores for Automotive

Which automotive advertisers were the most visible to searchers during September?

We turned to our Search Marketing Visibility Score for the answer, and here’s what we found. We looked at these five high-spending sub-verticals in Automotive:

Seasonality and CTRs: What’s the connection?

How does seasonality impact clickthrough rates (CTRs)?

The chart below shows CTR benchmarks for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—during the past four quarters, and for two important benchmark groups:

  • The Search Monitor’s top-tier advertisers (the group of 10 advertisers who received the most clicks during the quarter)
  • The Search Monitor’s middle-tier advertisers (the group of 10 advertisers whose click volumes represented the middle of the click volume witnessed during the quarter)

How do these trends compare with your clickthrough rate data?

The rise and fall of cost-per-clicks (CPCs) in the last 12 months

How does seasonality impact your cost per clicks (CPC)?  The chart below shows CPC trends for five key PPC verticals—Retail, Finance, Travel, Auto, and Telecom—over the past 4 quarters.

The Search Monitor platform allows search marketers to customize the most representative performance benchmark for their business. For these charts, however, we calculated two of the most helpful ones:

Clickthrough rate (CTR) benchmarks: How do you compare?

While you might think you’re generating the right amount of clicks from your paid ads, how can you be certain without comparing your CTR against industry benchmarks?

The chart below shows CTR benchmarks for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom. We also included benchmarks for both top-tier and middle-tier advertisers.

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