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Posts Tagged: Free TSM Data

Most Popular Google Adwords’ Extensions in 2017

Ad extensions have become a favorite marketing tool for helping ads stand out better on a crowded results page. But just how are the top brands using them to drive clicks?

We analyzed 425 branded keywords from a variety of verticals to see which Google Adwords extensions appeared the most in 2017.

Increase CTR by monitoring competitive offers—SEM growth hack series

Are you showcasing your offers in your paid search and shopping ads?

It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to attract shoppers with enticing offers and promotions. To be competitive, you will need to stay up-to-date with the top offers in your category.

To give you a window into the kinds of things to consider, we segmented the top offers by category for September 24 through 30, 2017, using data from our company’s own software.

Use affiliates to improve PPC reach—SEM growth hack series

use affiliates to improve ppc reach

Owning more paid search spots on search results can increase your clicks by 30-50 percent for each additional spot that you occupy. To get this type of monster click growth from paid search, tap on your affiliates, partners and resellers to make a paid search land grab. For example, if your CTR (click-through rate) alone is 2 percent, removing one competitor and replacing it with one affiliate with a CTR of 0.8 percent grows your additive CTR to 2.8 percent — a 40 percent gain!

In this month’s installment of her series on SEM growth hacks, Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line.

Grow ROI with cross-channel optimization—SEM growth hack series

Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.

This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) channels together to gain monster ROI growth in the search channel.

Optimizing organic market share—2017 growth hacks series

The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today in part 3 of her multipart series on SEM and SEO growth hacks.

In part 3, Lori explains how to fine-tune your SEO efforts using competitive insights and keyword monitoring to achieve big gains in market share for your websites by monitoring keywords.

Ad monitoring tools: The not-so-secret path to agency client retention

If you’re a search marketing agency, client retention is key to your business. They say that it costs between 4 and 10 times more to acquire a new customer than it does to keep an existing one.

So how can an agency use ad monitoring tools to increase client retention?  The key is to work smarter, not harder.

Gain monster paid search growth using competitive data

The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today in part 2 of her multipart series on SEM growth hacks.

In part 2, Lori explains how competitive ad monitoring helps marketers make more informed strategic decisions. How can you use competitive data to improve your paid search campaigns?

AdWords’ most popular ad extensions (and how to use them!)

Ad extensions have become a favorite marketing tool for helping ads stand out better on a crowded results page. But just how are the top brands using them to drive clicks?

Having recently launched our Ad Extension Monitoring Service, we decided to analyze 425 branded keywords from a variety of verticals to see which Google AdWords extensions appeared the most.

Now Available: Guide to Managing Ad Partners In Regulated Industries

Guide to managing ad partners in regulated industriesBrand protection is essential for 2017 PPC success.

Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals?

If so, we recommend that you download the Guide To Managing Ad Partners in Regulated Industries to learn how to improve your affiliate programs and protect yourself from federal lawsuits. 

4 hacks to get monster growth from PPC brand protection

Brand protection growth hack - search engine land - the search monitor

The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today as she provided marketers with four PPC growth hacks involving brand protection.

Lori explains why the phrase ‘PPC brand protection’ is actually a misnomer. It’s more of a revenue growth, or attack strategy, versus a defensive protective measure. She provides data from several Search Monitor clients who have increased their focus on protecting their branded keywords.

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