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Cost Per Click is another key performance indicator that every search marketer should monitor on a regular basis.
The chart below shows CPC benchmarks for five key PPC verticals: Retail, Finance, Travel, Auto, and Telecom. Further, we included benchmarks for both top-tier and middle-tier advertisers.
The chart below comes from Q2 2015 PPC Benchmark Guide for Search Marketers and provides ad rank data for five important PPC verticals.
For each vertical, we show the ad rank for US Google and Bing searches (desktop and mobile) for both our top-tier and middle-tier advertisers. The Search Monitor’s clients use this benchmark data by tier to ensure that they are performing better than the middle, but aiming for the top.
It’s a crucial benchmark for your performance since it impacts just about every KPI (rank, clicks, spend, share, etc.).
The chart below comes from our PPC Benchmark Guide for Search Marketers and shows the number of advertisers on different verticals of keywords during Q2 of 2015.
We started The Search Monitor back in 2007 to take care of the time-consuming, complex part of your job, and let you focus on what’s more enjoyable: building campaigns, driving more sales, and impressing the hell out of managers and clients alike.
With that goal in mind, we’ve assembled this gallery of guides, webinars, videos, checklists, and infographics. Each one summarizes what we’ve learned about search and affiliate marketing and provides tips to quickly improve your campaign performance. Enjoy!
Since we launched our new Search Marketing Visibility Score in January, our clients have asked us for a view real-world examples of how they can use it for presentations to senior management, or to their clients (in the case of ad agencies).
Below are four great examples—with real Search Monitor data from February 2015—of how to use the score:
The data below comes from our Lighthouse product which focuses on click and spend benchmarks across 1,239 verticals. The chart focuses on five top spending groups within our Automotive verticals.
Typically advertisers fall on a 45-degree line going from bottom-left to top-right, where higher bids lead to better ranks and more clicks. Here, we see two categories—Vehicle Auctions and Parts & Accessories—where they either over-spending or under-spending the other groups.
Each week, The Search Monitor chooses one industry from our list of 1,239 industries for a weekly snapshot of SEM activity. This week, we had two topics that we wanted to cover.
So in addition to yesterday’s post on financial aid advertisers, we are focusing this post on automotive advertisers.
