Posts Tagged: Offer Monitoring

How To Use Offer Monitoring For Brand Protection

July 26, 2017

Agencies, Marketing Teams

Keeping your PPC offers competitive and relevant is essential.  Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales. But how can you use offer monitoring effectively… Read more »

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Retail PPC Insights from Cyber Week 2016

December 6, 2016

Retail

This holiday season, we analyzed the entire 8-day Cyber Week sales period from the Monday before Thanksgiving (11/21) to Cyber Monday (11/28). The infographic below looks at paid search activity in retail for keywords related to Black Friday and Cyber… Read more »

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Most Popular PPC Offers for Halloween 2016

November 2, 2016

Agencies, Marketing Teams

Keeping your PPC offers competitive and relevant is essential in e-commerce. Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales. Ad monitoring data is a great… Read more »

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Most Popular PPC Offers in August 2016

August 18, 2016

Agencies, Marketing Teams

Keeping your PPC offers competitive and relevant is essential in e-commerce. Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales. Ad monitoring data is a great… Read more »

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New Content Monitoring Feature: Customizable Search Areas

May 4, 2016

Affiliate Managers

The Search Monitor is excited to announce an important enhancement to our Content Monitoring service, the addition of customizable search areas for detecting violations. Here’s how it works: User enters their custom search criteria (e.g., these 10 pages must include… Read more »

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Content Monitoring—The Dos and Don’ts for Online Advertisers

January 26, 2016

Affiliate Managers, Agencies, Marketing Teams, Retail

Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Typically, content monitoring relies on automated web crawling technology to look for specific instances of other advertisers behaving badly. You may be asking…do advertisers… Read more »

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Uncover Your Marketing Superpowers: Super-human vision & compliance monitoring

October 26, 2015

Affiliate Managers

If your job is compliance monitoring, you probably have pretty good vision when it comes to detecting violations. But what you really need is super-human vision, to see every violation by every advertiser that you care about, no matter the city, country,… Read more »

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16 Tips For Using SEM Monitoring Data

August 27, 2014

Affiliate Managers, Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

The Search Monitor just released a new guide to help search marketers get the most out of their ad monitoring tools. It’s called: 16 Tips For Using Competitive SEM Data To Improve Advertising Decisions. The free guide provides 16 uses… Read more »

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Brand Monitoring for Legal Counsels: How Luxury Brands Protect Their Name

August 13, 2014

Affiliate Managers, Retail

Marketers at luxury brands are obsessed with building and protecting their brand. As they should be. They must focus incessantly on creating a reputation in their consumers’ eyes that differentiates themselves from competitors and cheap knock-offs. One of their biggest… Read more »

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Credit Card Marketers: Do you know what the CARD Act is ?

April 4, 2014

Affiliate Managers, Finance & Insurance

Most advertisers are aware that the Federal Trade Commission, and its Bureau of Consumer Protection, is the watchdog agency for deceptive and unfair advertising practices. In the world of credit card marketing, however, there is a different federal organization charged… Read more »

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