Posts Tagged: Organic Monitoring

Use affiliates to improve PPC reach—SEM growth hack series

August 9, 2017

Affiliate Managers, Agencies, Marketing Teams

Owning more paid search spots on search results can increase your clicks by 30-50 percent for each additional spot that you occupy. To get this type of monster click growth from paid search, tap on your affiliates, partners and resellers… Read more »

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Grow ROI with cross-channel optimization—SEM growth hack series

July 12, 2017

Affiliate Managers, Agencies, Marketing Teams

Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact. This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine… Read more »

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Optimizing organic market share—2017 growth hacks series

June 14, 2017

Affiliate Managers, Agencies, Marketing Teams

The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today in part 3 of her multipart series on SEM and SEO growth hacks. In part 3, Lori explains how to fine-tune your SEO efforts using competitive insights… Read more »

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What’s the impact of recent Google Mobile changes on organic CTRs?

August 31, 2015

Marketing Teams

Google likes to experiment with its SERP for mobile users. A lot. The combination of limited real estate, rapidly changing mobile technology, and a hurried, location-sensitive user translates into a more challenging environment to deliver ads. The result has been that both… Read more »

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5 Essential Search Marketing Videos to Improve Your Next Campaign

November 25, 2014

Affiliate Managers, Agencies, Automotive, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel

The Search Monitor has assembled our five most popular videos on how to improve a search marketing campaign. Each one discusses a different search marketing tactic that can be optimized using competitive data. They are: Using Competitive Intelligence to Improve SEM, SEO… Read more »

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Google’s organic video results: How often do they appear across major verticals?

July 14, 2014

Agencies, Marketing Teams, Retail, Telecom, Travel

We’ve all seen video ad results appear in Google after we perform searches. But how often do Google’s video results actually appear? Do they change by product category searched? Does the frequency change dramatically from month-to-month? Back in April we looked through… Read more »

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