HomeSearch & Affiliate Marketing BlogPaid Ad Monitoring (SEM)

We are thrilled to announce our new partnership with Nielsen, a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units.

Nielsen Ad Intel, with the help of The Search Monitor, is expanding its digital footprint by launching search data as a new media type and offering more robust, relevant and richer digital advertising data first for existing mobile, desktop, display and video placements and in the future, for social and in-app platforms. The breadth and depth of the solution enables an increased level of measurement and visibility into advertising spend that is needed in today’s constantly changing advertising models.

The new release expands paid ad monitoring to include additional Chinese search engines.

ORLANDO, FL (PRWEB) OCTOBER 05, 2017

Brand protection is essential for 2017 PPC success.

Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals?

If so, we recommend that you download the Guide To Managing Ad Partners in Regulated Industries to learn how to improve your affiliate programs and protect yourself from federal lawsuits. 

Brand protection is essential for PPC success.

Do you have the right strategy for your branded campaigns?

Download this Guide To PPC Brand Protection to learn more and get step-by-step instructions on protecting PPC revenue.

Time and time again, we’ve seen that a company’s search strategy is more effective when it generates multiple listings for the same query. But it’s not just about quantity of listings. The listings must rank high in each section to encourage searchers to trust a company and click on its links, and be seen often.

We developed a new metric for search marketers to grade their performance in the three key SERP sections: SEM, SEO, and PLA. We called it the Search Marketing Visibility Score™ (SMVS) since it’s a relative measure of your total-page visibility, and incorporates appearances, rank, reach, and frequency. And it scores you for each of your keywords.

The Search Monitor was recently featured on the Eye for Travel website. Our CEO, Lori Weiman, was interviewed about the importance of  hotel advertisers monitoring for price parity.

The topic was OTAs vs. Hotels, a story that continues to keep hotel marketers awake at night.

Today we wanted to analyze which retailers had the highest Share of Voice for Google Shopping ads.

The Google Shopping Share of Voice Report shows the market share for all competitors. The SOV is calculated by dividing the number of listings for the seller by the total number of Google Shopping listings for a specific keyword or keyword group.

The tip below comes from The Search Monitor’s 8-part series on brand bidding published on Search Engine Land. To see how your brand can benefit from brand bidding, contact us for a demo.

Key Brand Bidding Trend: Manufacturers Will Adopt MAP Compliance

Each year, we see more vendors providing MAP compliance service. We even saw a Harvard Business School research paper that tested different approaches to increasing MAP compliance (spoiler alert: enhanced monitoring and more credible punishments were the most effective at curbing violations).

While you were busy hunting for Easter eggs, retailers were busy hunting for visibility and clicks on their Easter-related search ads.

The best way to see who won the head-to-head battle for search engine visibility is to use our Search Marketing Visibility Score™ (SMVS). This new grade for search marketers measures a company’s search presence across the entire results page (a.k.a. SERP)—Paid, Organic, and Product Listing Ads (PLA)—and adjusts it for a company’s specific competition.

With St. Patty’s Day quickly approaching, it’s time for party supply stores to make sure they are appearing for their most valuable searches.

The best way to check your search engine visibility is to find out your Search Marketing Visibility Score™ (SMVS). This new grade for search marketers measures a company’s search presence across the entire results page (a.k.a. SERP)—Paid, Organic, and Product Listing Ads (PLA)—and adjusts it for a company’s specific competition.