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Posts Tagged: Popular Retail Offers

Retail PPC Insights from Cyber Week 2016

This holiday season, we analyzed the entire 8-day Cyber Week sales period from the Monday before Thanksgiving (11/21) to Cyber Monday (11/28).

The infographic below looks at paid search activity in retail for keywords related to Black Friday and Cyber Monday. The data comes from our PPC monitoring platform. Each retail PPC insight includes a tip for how retailers can improve their holiday and post-New-Years PPC campaigns.

UPDATE: Walmart and Target Black Friday & Cyber Monday PPC battle

And the final results are in. Who won the Black Friday/Cyber Monday battle? 

Each year we study how major PPC advertisers prepare for Black Friday. We trend our PPC market share data by day for keywords related to Black Friday and Cyber Monday sales and deals.

Walmart and Target engage in heated Black Friday PPC market share battle

And as of this week, Target pulls ahead! 

Each year we study how major PPC advertisers prepare for Black Friday. We trend our PPC market share data by day for keywords related to Black Friday and Cyber Monday sales and deals. This year, we looked at data from 11/2 to 11/15 and uncovered an amazing head-to-head battle between retail giants Walmart and Target.

Most popular Google Shopping Special Offers

Google Shopping special OffersIt’s holiday shopping time, which means it’s time to tell you the most popular special offers (and their promo codes!) appearing in Google Shopping ads (a.k.a. PLAs, or Product Listing Ads).

In case you haven’t see our other Google Shopping posts on this subject, a great tip to boost your ad’s visibility  is to use the popular Special Offers field. This field lets retailers highlight specific promotions and sales for their listed products, not just the product’s basic details.

Most Popular PPC Offers for Halloween 2016

Keeping your PPC offers competitive and relevant is essential in e-commerce. Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales.

Ad monitoring data is a great place to start for this. It gives you the scale and city-by-city coverage that you can’t get from manual searches.

Most popular Holiday PLA Special Offers: Gift Advertisers

PLA The Search MonitorIt’s time for another update on the most popular special offers advertisers are running in their Product Listing Ads. While most of us are just sipping our first pumpkin spice latte and carving jack-o-lanterns, retailers are in full-blown holiday shopping mode.

In case you haven’t see our other posts on this subject, a great tip to boost your PLA’s visibility  is to use the popular PLA Special Offers field. This field lets retailers highlight specific promotions and sales for their listed products, not just the product’s basic details.

Most popular PLA Special Offers using Free Shipping

It’s time for another update on the most popular special offers advertisers are running in their Product Listing Ads.

In case you haven’t see our other posts on this subject, a great tip to boost your PLA’s visibility  is to use the popular PLA Special Offers field. This field lets retailers highlight specific promotions and sales for their listed products, not just the product’s basic details.

How PLA Special Offers Differ By Product Category

Product Listing Ads (PLAs) help your products stand out from a busy results page, and even boost the visibility of your other ads on the page. One tip to further boost your PLA visibility  is to use the popular PLA Special Offers field. This field lets retailers highlight specific promotions and sales for their listed products, not just the product’s basic details.

Not sure what offers to run in this prominent field? The best way to start is by viewing our  list of the most popular PLA Special Offers run by advertisers. Each day, you can visit this site and see the most commonly seen promotions running in the Special Offers space.

What Retailers Can Learn from Monitoring PLA Special Offers

Product Listing Ads (PLAs) are a required PPC marketing tactic for boosting visibility. They help your products stand out from a busy results page, and boost the visibility of your other ads on the page.

But, how does a leading retailer differentiate themselves within a PLA unit?

Most Popular PPC Offers in August 2016

Keeping your PPC offers competitive and relevant is essential in e-commerce. Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales.

Ad monitoring data is a great place to start for this. It gives you the scale and city-by-city coverage that you can’t get from manual searches.

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