This holiday season, we analyzed the entire 8-day Cyber Week sales period from the Monday before Thanksgiving (11/21) to Cyber Monday (11/28). The infographic below looks at paid search activity in retail for keywords related to Black Friday and Cyber… Read more »
Tags: Free TSM Data, market visibility, Offer Monitoring, Paid Ad Monitoring (SEM), Popular Retail Offers, Product Listing Ads (PLAs)It’s holiday shopping time, which means it’s time to tell you the most popular special offers (and their promo codes!) appearing in Google Shopping ads (a.k.a. PLAs, or Product Listing Ads). In case you haven’t see our other Google Shopping posts… Read more »
Tags: Affiliate Monitoring, Popular Retail Offers, Product Listing Ads (PLAs), Trademark MonitoringIt’s time for another update on the most popular special offers advertisers are running in their Product Listing Ads. While most of us are just sipping our first pumpkin spice latte and carving jack-o-lanterns, retailers are in full-blown holiday shopping… Read more »
Tags: Affiliate Monitoring, Popular Retail Offers, Product Listing Ads (PLAs), Trademark MonitoringWhich retailer had the highest search marketing visibility for halloween costume searches over the last two weeks? It’s always fun to compare online marketing performance for retailers. In honor of Halloween, we focused on searches for Halloween costumers to find out which retailers… Read more »
Tags: Paid Ad Monitoring (SEM), Product Listing Ads (PLAs), Search Marketing Visibility Score, SEOTime and time again, we’ve seen that a company’s search strategy is more effective when it generates multiple listings for the same query. But it’s not just about quantity of listings. The listings must rank high in each section to encourage searchers… Read more »
Tags: Paid Ad Monitoring (SEM), Product Listing Ads (PLAs), Search Marketing Visibility Score, SEOIt’s time for another update on the most popular special offers advertisers are running in their Product Listing Ads. In case you haven’t see our other posts on this subject, a great tip to boost your PLA’s visibility is to use… Read more »
Tags: Affiliate Monitoring, Popular Retail Offers, Product Listing Ads (PLAs), Trademark MonitoringProduct Listing Ads (PLAs) help your products stand out from a busy results page, and even boost the visibility of your other ads on the page. One tip to further boost your PLA visibility is to use the popular PLA Special Offers field. This… Read more »
Tags: Affiliate Monitoring, Popular Retail Offers, Product Listing Ads (PLAs), Trademark MonitoringProduct Listing Ads (PLAs) are a required PPC marketing tactic for boosting visibility. They help your products stand out from a busy results page, and boost the visibility of your other ads on the page. But, how does a leading… Read more »
Tags: Affiliate Monitoring, Popular Retail Offers, Product Listing Ads (PLAs), Trademark MonitoringRecently, we looked at which outdoor advertisers had the highest Search Marketing Visibility Score. Today we wanted to analyze which retailers had the highest Share of Voice for Google Shopping ads. The Google Shopping Share of Voice Report shows the market share… Read more »
Tags: Paid Ad Monitoring (SEM), Product Listing Ads (PLAs), Search Marketing Visibility Score, SEOWhen monitoring for Minimum Advertised Price (MAP) Compliance, most manufacturers use outdated tools such as Excel or Google Alerts, or rely on their re-sellers to verify prices. That presents several problems: With thousands of constantly changing SKUs, and multiple shopping… Read more »
Tags: MAP Compliance, Product Listing Ads (PLAs), Shopping Monitoring