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Posts Tagged: Product Listing Ads (PLAs)

Retail PPC Insights from Cyber Week 2016

This holiday season, we analyzed the entire 8-day Cyber Week sales period from the Monday before Thanksgiving (11/21) to Cyber Monday (11/28).

The infographic below looks at paid search activity in retail for keywords related to Black Friday and Cyber Monday. The data comes from our PPC monitoring platform. Each retail PPC insight includes a tip for how retailers can improve their holiday and post-New-Years PPC campaigns.

Most popular Google Shopping Special Offers

Google Shopping special OffersIt’s holiday shopping time, which means it’s time to tell you the most popular special offers (and their promo codes!) appearing in Google Shopping ads (a.k.a. PLAs, or Product Listing Ads).

In case you haven’t see our other Google Shopping posts on this subject, a great tip to boost your ad’s visibility  is to use the popular Special Offers field. This field lets retailers highlight specific promotions and sales for their listed products, not just the product’s basic details.

Most popular Holiday PLA Special Offers: Gift Advertisers

PLA The Search MonitorIt’s time for another update on the most popular special offers advertisers are running in their Product Listing Ads. While most of us are just sipping our first pumpkin spice latte and carving jack-o-lanterns, retailers are in full-blown holiday shopping mode.

In case you haven’t see our other posts on this subject, a great tip to boost your PLA’s visibility  is to use the popular PLA Special Offers field. This field lets retailers highlight specific promotions and sales for their listed products, not just the product’s basic details.

Which advertisers appear most for Halloween costume searches?

Which retailer had the highest search marketing visibility for halloween costume searches over the last two weeks?

It’s always fun to compare online marketing performance for retailers. In honor of Halloween, we focused on searches for Halloween costumers to find out which retailers were the most visible to their searchers.

Why total-page SERP visibility often trumps average rank

Time and time again, we’ve seen that a company’s search strategy is more effective when it generates multiple listings for the same query. But it’s not just about quantity of listings. The listings must rank high in each section to encourage searchers to trust a company and click on its links, and be seen often.

We developed a new metric for search marketers to grade their performance in the three key SERP sections: SEM, SEO, and PLA. We called it the Search Marketing Visibility Score™ (SMVS) since it’s a relative measure of your total-page visibility, and incorporates appearances, rank, reach, and frequency. And it scores you for each of your keywords.

Most popular PLA Special Offers using Free Shipping

It’s time for another update on the most popular special offers advertisers are running in their Product Listing Ads.

In case you haven’t see our other posts on this subject, a great tip to boost your PLA’s visibility  is to use the popular PLA Special Offers field. This field lets retailers highlight specific promotions and sales for their listed products, not just the product’s basic details.

How PLA Special Offers Differ By Product Category

Product Listing Ads (PLAs) help your products stand out from a busy results page, and even boost the visibility of your other ads on the page. One tip to further boost your PLA visibility  is to use the popular PLA Special Offers field. This field lets retailers highlight specific promotions and sales for their listed products, not just the product’s basic details.

Not sure what offers to run in this prominent field? The best way to start is by viewing our  list of the most popular PLA Special Offers run by advertisers. Each day, you can visit this site and see the most commonly seen promotions running in the Special Offers space.

What Retailers Can Learn from Monitoring PLA Special Offers

Product Listing Ads (PLAs) are a required PPC marketing tactic for boosting visibility. They help your products stand out from a busy results page, and boost the visibility of your other ads on the page.

But, how does a leading retailer differentiate themselves within a PLA unit?

Which retailers have the highest share of voice for Google Shopping Ads?

Recently, we looked at which outdoor advertisers had the highest Search Marketing Visibility Score. Today we wanted to analyze which retailers had the highest Share of Voice for Google Shopping ads.

The Google Shopping Share of Voice Report shows the market share for all competitors. The SOV is calculated by dividing the number of listings for the seller by the total number of Google Shopping listings for a specific keyword or keyword group.

Why Manufacturers Need To Automate MAP Compliance

fitbit-pricegrabberWhen monitoring for Minimum Advertised Price (MAP) Compliance, most manufacturers use outdated tools such as Excel or Google Alerts, or rely on their re-sellers to verify prices. That presents several problems:

  • With thousands of constantly changing SKUs, and multiple shopping engines to monitor, monitoring quickly becomes a 24/7/365 process.
  • Manually monitoring shopping engines for MAP means things can slip through the cracks, resulting in your product being advertised below your MAP, and unauthorized sellers advertising your products.

How Automating MAP Compliance Can Help

With The Search Monitor’s MAP Compliance Reports, manufacturers provide a list of products, authorized prices, and authorized resellers. Shopping engines are monitored for your specific rules, violations are flagged, and manufacturers are sent email alerts for MAP and reseller violations. The benefits of MAP Compliance Monitoring include:

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