HomeSearch & Affiliate Marketing BlogProduct Listing Ads (PLAs)

Time and time again, we’ve seen that a company’s search strategy is more effective when it generates multiple listings for the same query. But it’s not just about quantity of listings. The listings must rank high in each section to encourage searchers to trust a company and click on its links, and be seen often.

We developed a new metric for search marketers to grade their performance in the three key SERP sections: SEM, SEO, and PLA. We called it the Search Marketing Visibility Score™ (SMVS) since it’s a relative measure of your total-page visibility, and incorporates appearances, rank, reach, and frequency. And it scores you for each of your keywords.

Today we wanted to analyze which retailers had the highest Share of Voice for Google Shopping ads.

The Google Shopping Share of Voice Report shows the market share for all competitors. The SOV is calculated by dividing the number of listings for the seller by the total number of Google Shopping listings for a specific keyword or keyword group.

While you were busy hunting for Easter eggs, retailers were busy hunting for visibility and clicks on their Easter-related search ads.

The best way to see who won the head-to-head battle for search engine visibility is to use our Search Marketing Visibility Score™ (SMVS). This new grade for search marketers measures a company’s search presence across the entire results page (a.k.a. SERP)—Paid, Organic, and Product Listing Ads (PLA)—and adjusts it for a company’s specific competition.

With St. Patty’s Day quickly approaching, it’s time for party supply stores to make sure they are appearing for their most valuable searches.

The best way to check your search engine visibility is to find out your Search Marketing Visibility Score™ (SMVS). This new grade for search marketers measures a company’s search presence across the entire results page (a.k.a. SERP)—Paid, Organic, and Product Listing Ads (PLA)—and adjusts it for a company’s specific competition.

The Search Monitor releases search marketing visibility scores for Telecom

Which telecom advertisers were the most visible to searchers during October?

We turned to our Search Marketing Visibility Score for the answer, and here’s what we found. We looked at the following high-spending sub-verticals in Telecom:

The Search Monitor releases search marketing visibility scores for Automotive

Which automotive advertisers were the most visible to searchers during September?

We turned to our Search Marketing Visibility Score for the answer, and here’s what we found. We looked at these five high-spending sub-verticals in Automotive:

With Google Shopping’s move to a paid shopping channel, online merchants are looking for reporting on both paid search and Product Listing Ad results in one place.

Our newest capability was announced today: monitoring Google’s Product Listing Ads (PLAs). PLAs are search ads that include product information including image, price, and merchant name. When users enter a search query relevant to an item in an advertiser’s Google Merchant Center account, Google shows the “most relevant” products along with the associated image, price and product name.