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Posts Tagged: Product Listing Ads (PLAs)

Which outdoor retailers have the highest search marketing visibility?

If you’re planning a camping trip this summer, you’ve probably been researching camping gear.  We have a few guesses of which outdoor advertisers you likely saw in search results based on our Search Marketing Visibility Scores for popular camping searches.

The Search Marketing Visibility Score™ (SMVS) is the best way to see who won the head-to-head battle for search engine visibility.  This grade for search marketers measures a company’s search presence across the entire results page (a.k.a. SERP)—Paid, Organic, and Product Listing Ads (PLA)—and adjusts it for a company’s specific competition.

Search Marketing Snapshot: CheapOAir was the April Click Leader

As search marketing professionals, it’s important to set benchmarks based on the performance of industry leaders. Plus, it’s human nature to want to know what our competitors are up to.

With summer travel already in full swing, we decided to see how the best of the best have been performing. For this Search Marketing Snapshot, we analyzed the Air Travel vertical during April 2016. In particular, we focused on CheapOAir, which we see often in our ad monitoring platform.

Search Marketing Snapshot: Zappos scores big during February

We all want to know how we compare to others. It’s human nature. And it’s especially important as search marketing professionals to set benchmarks based on the performance of industry leaders.

This week, we decided to pick one specific industry and see how the best of the best have been performing. For this Search Marketing Snapshot, we analyzed the Footwear vertical during February 2016.

Which Easter retailers had the highest search marketing visibility?

While you were busy hunting for Easter eggs, retailers were busy hunting for visibility and clicks on their Easter-related search ads.

The best way to see who won the head-to-head battle for search engine visibility is to use our Search Marketing Visibility Score™ (SMVS). This new grade for search marketers measures a company’s search presence across the entire results page (a.k.a. SERP)—Paid, Organic, and Product Listing Ads (PLA)—and adjusts it for a company’s specific competition.

Search marketing visibility for party supply searches: Does it change by geography?

With St. Patty’s Day now behind us, it’s time to look back at searches for party supply stores. We did this recently at a national level, but this time we’re diving into the location of searcher to see if this impacted different companies’ search visibility.

The best tool for this task is the Search Marketing Visibility Score™ (SMVS). This new grade for search marketers measures a company’s search presence across the entire results page (a.k.a. SERP)—Paid, Organic, and Product Listing Ads (PLA)—and adjusts it for a company’s specific competition.

Which party supply stores celebrate the highest search marketing visibility?

With St. Patty’s Day quickly approaching, it’s time for party supply stores to make sure they are appearing for their most valuable searches.

The best way to check your search engine visibility is to find out your Search Marketing Visibility Score™ (SMVS). This new grade for search marketers measures a company’s search presence across the entire results page (a.k.a. SERP)—Paid, Organic, and Product Listing Ads (PLA)—and adjusts it for a company’s specific competition.

How do hotel chains and booking engines compare for SERP visibility?

The Search Monitor created the Search Marketing Visibility Score™ (SMVS) to measure a company’s search presence across the entire results page (a.k.a. SERP)—Paid, Organic, and Product Listing Ads (PLA)—and adjusts it for a company’s specific competition.

We wanted to look at which advertisers had the most visibility on hotel searches. We chose three keywords that were popular during the month of January 2016 on Google in the US: “hotels”, “hotel”, and “hotel deals”.

Which Valentine’s advertisers have the highest search visibility and PLA share?

It’s Valentine’s Day—the time for candy, jewelry, and for retailers to fight for your love (read: clicks).  After the busy holiday shopping season, Valentine’s Day is when many retailers come out of hibernation to try to win shoppers’ dollars.

So which retailers have been doing the best job capturing shoppers’ attention? The answer lies in their Search Marketing Visibility Scores and PLA Share of Voice.

Four Challenges Manufacturers Face With MAP Compliance

fitbit-pricegrabberMarketers at manufacturing companies face a significant challenge in making sure resellers comply with minimum advertised pricing (MAP) policies. They must police a large group of disparate companies across a wide number of online shopping engines and Product Listing Ads (PLAs), and do it for thousands of constantly changing SKUs.

How do they currently do it? Most use outdated tools such as Excel or Google Alerts, or rely on their re-sellers to verify. Below are the 4 biggest challenges manufacturers face with MAP compliance and how to solve them.

Which fitness advertisers scored the highest for Search Marketing Visibility?

It’s survival of the fittest when it comes to search marketing. With clicks being the end goal, visibility is the means to that end. The Search Monitor created the Search Marketing Visibility Score™ (SMVS) to help with this goal. It measures a company’s search presence across the entire results page—Paid, Organic, and Product Listing Ads (PLA)—and adjusts it for a company’s specific competition.

With New Years’ resolutions fresh on consumers minds, fitness advertisers are looking for greater visibility for exercise equipment searches. We wanted to know which strategies are they using to gain the most visibility? Paid? Organic? PLA?

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