If you’re planning a camping trip this summer, you’ve probably been researching camping gear. We have a few guesses of which outdoor advertisers you likely saw in search results based on our Search Marketing Visibility Scores for popular camping searches.
The Search Marketing Visibility Score™ (SMVS) is the best way to see who won the head-to-head battle for search engine visibility. This grade for search marketers measures a company’s search presence across the entire results page (a.k.a. SERP)—Paid, Organic, and Product Listing Ads (PLA)—and adjusts it for a company’s specific competition.