The Search Monitor Announces the Release of Competitive Intelligence for Paid and Organic Listings on Amazon.com
Orlando, FL - June 15, 2018 - The Search Monitor announces the release of competitive intelligence for paid and organic listings on Amazon.com. Coming soon in Q2 2018, this exciting new technology gives advertisers unprecedented access to the data they need to compete effectively on Amazon.
Competitive data on Google and other search engines SERPs has been available for years; but when it comes to Amazon SERPs, advertisers have been flying in the dark. The Search Monitor’s new technology will make it possible for advertisers to finally get the same data for Amazon.com.
It is estimated that 44¢ of every dollar spent in the rapidly growing e-commerce market went to Amazon in 2017. That number is only expected to be higher in 2018. The lack of competitive insights for Amazon.com listings has left online advertisers at a disadvantage until now.
Once this technology is released, The Search Monitor’s customers will be able to use it to benchmark market share and rank, and to compare prices offered for specific products. The data gathered will consist of sponsored listings and organic listings including Seller (competitor), product brand, rank, ad copy, and price. Advertisers will be able to monitor competitors at the keyword level.
These unprecedented insights will make it possible for advertisers to discover new opportunities on Amazon and better understand their competitors.
Lori Weiman, CEO of The Search Monitor, sums up the significance of this new technology, “Amazon is a top search engine and a top priority for big brand sellers and manufacturers. Owning top of the page in the Amazon search results is important. The Search Monitor recognizes that there is a lack of competitive information provided about the SERPs on Amazon. With this new feature, our customers can benchmark their performance, and make informed decisions about keyword sponsorship opportunities on Amazon.”
About The Search Monitor The Search Monitor provides real-time competitive intelligence to monitor brand and trademark use, affiliate compliance, and competitive advertisers on paid search, organic search, local search, display ads, mobile, and shopping engines worldwide. For more information, contact Art Vigil at sales[at]thesearchmonitor.com.