The Search Monitor analyzed eleven verticals and reports on the percentage of keywords containing Product Listing Ads on Google for Q2 2013, finding Household vertical has highest percentage of keywords containing Product Listing Ads. We released our latest statistic today on the percentage of keywords that have Product Listing Ads (PLA’s) across eleven verticals—apparel, automotive, beauty, electronics, flowers and gifts, health and nutrition, hobbies, household, office supplies, sports and fitness, and telecom. PLA’s are search ads generated based on relevance that include product information including image, price, and merchant name. In the latest report from The Search Monitor ,based on Q2 findings, the household vertical—which includes categories such as bedding and linens, appliances, furniture, storage and organization and kitchen and dining—top the list in Q2 2013 with 83.7% of keywords containing PLA’s. Apparel ranked second with 79.7% of keywords containing PLA’s, followed by sports & fitness with 72.9%. The chart below shows the results from all eleven verticals The Search Monitor analyzed for this report.
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