Hotel Advertisers Rejoice!
The new hotel ad monitoring service lets hotel advertisers monitor the hotel listings module appearing on Google, including hotel rates for price parity compliance.
ORLANDO, FL -
The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today enhanced its ad intelligence platform to let hotel owners and online travel agencies (OTAs) monitor online hotel listings for compliance and competitive insights.
Hotel advertisers can receive insights on Google’s hotel listings module globally. Ad insights include hotel room rates, listing copy, share-of-voice, and average rank. The data can be filtered for specific geo-targeted keywords, (“e.g., Miami hotels), brands, locations, and even star ratings (e.g., only 3-star properties).
A key feature of the new service is comparing prices for the same property across different sellers' websites.
The Search Monitor’s CEO, Lori Weiman, elaborated on the benefits: “Hotel advertisers have asked us for greater transparency into how properties are listed, when there is price parity between operators and OTAs, and where the opportunities are to gain market share in hotel ads. Not only do we detect this, but it can be delivered automatically to your inbox.”
How to Start Monitoring Hotel Ads
The Search Monitor encourages hotel advertisers to contact The Search Monitor and
request a demo for their hotel property, competitor, or any OTA.
[demobutton]
Already a Search Monitor client? Contact Your Account Representative to start using the hotel ad monitoring service.
