The Top Questions We Get Asked About Shopping Ad Monitoring
Shopping ads are extremely popular among retailers, making them highly competitive. Conversion rates for Google Shopping ads are significantly higher than non-branded text ads, so advertisers are investing heavily in them. But how do you know if they are converting the way they should?
Here are some of the most common questions we get asked about monitoring shopping ads.
Q: Does The Search Monitor monitor Amazon?
A: Yes! You can monitor Amazon for visibility into brand reach on sponsored and organic search results listings. By monitoring Amazon search listings you can set benchmarks to trend KPIs by brand including rank, SOV, and impression share against other advertisers. You can also compare your visibility across paid and organic listings in one report view to grow your page share. And you’ll also catch undercutting by monitoring product pricing by brand and product.
Q: What benchmarks should I monitor for shopping ads?
A: The ultra-competitive landscape of Google Shopping Ads means advertisers need to be strategic and use every tool they can to squeeze as much revenue out of the channel as possible. Here is a list of reports to run to get the most revenue out of Google Shopping.
Q: What about compliance? Do affiliates really break the rules?
A: Short Answer: Yes. Long Answer: Yesssssssssssss. :)
We’ve been monitoring advertising for compliance since 2008, and it happens more often than you’d think. Most importantly, you (the brand holders) are responsible for advertising violations committed by your partners. Content monitoring enables marketing and legal teams to better control the online activities of affiliates, influencers, partners, and resellers.
Q: What is MAP and how can I enforce it?
A: Minimum Advertised Price (MAP) is the lowest advertised price allowed to be advertised for a product. To catch undercutting, you’ll want to monitor and compare product pricing by brand and product numbers promoted on Google, Yahoo, Bing, Amazon, and ?. You can automate this within The Search Monitor and email findings to non-compliant sellers, save templates and create alerts.
The Bottom Line
Shopping Ads have proven to be an essential channel for retailers. The data shows that won’t be changing anytime soon and it will only get more competitive. Use the tools outlined above to get the most revenue out of your Shopping Ads. Are you ready to get started? Reach out and let’s get started.