Trust and Security is Important to us!

This website uses advertising and analytics technologies (including cookies from your device) to measure advertising effectiveness and/or to improve the browsing experience.

By clicking 'Continue to Site', you consent to our use of advertising and analytics technologies (including cookies from your device).

Continue to Site
Exit to Privacy Policy
Close Icon

Customize My Results

Configure the Crawler

Configure the Crawler

Send My Ad Activity

Close Icon

Form Content Start

Show Me:
Pick Engines:
National / Local

Section Break

This field is for validation purposes and should be left unchanged.

Close Icon

Get a Demo

Instantly schedule a demo and receive a personalized walkthrough of The Search Monitor.

Close Icon
  • Valid info required below for personalized demo
  • Hidden

Close Icon

Build my package

Complete the form on the right to get a customized quote. One of our experts will be in touch with you shortly.

Close Icon
  • Hidden

Top 5 industry insights you can learn using Lighthouse

Agencies, Education, Finance & Insurance, Marketing Teams, Retail, Telecom, Travel
The feedback we get from our clients is that they love using our new vertical-focused competitive intelligence tool--Lighthouse --to identify helpful insights about their industry, or the industries of their clients. It's a new approach to competitive intelligence that provides 1,239 verticals and incorporates post-click data from comScore. So, we thought we'd share this list of the five most popular uses of our Lighthouse data, gathered from clients:

ONE: Compare your KPIs against your industry benchmark

Lighthouse - PPC Benchmarks Uses for this chart
  • Identify metrics with potential for improved performance
  • Prove to a client why they need your help
  • Brag to a client or manager how much your performance exceeds the average

TWO: Compare ad rank and frequency against your industry's big players

 Lighthouse - PPC Rank vs frequency

Uses for this chart
  • Understand your industry’s trade-off between these two key metrics
  • Learn who your competitors really are
  • Brag to a client or boss why you’re outperforming the industry average

THREE: Compare your PPC market share against your industry's big players

 Lighthouse - PPC Market Visibility

Uses for this chart
  • Understand the volatility of your industry’s PPC market share
  • Uncover the weekly & promotional strategies of industry competitors
  • Prove to a client or boss that recent tactics have increased market share

FOUR: Compare clicks & ad spend against advertisers in similar spending tiers

The Search Monitor #4 Paid Search Metrics By Spending Tier Source: Kenshoo Uses for this chart
  • Answer the question: Is my monthly click volume and CTR on par with similar players in my vertical?
  • Answer the question: Am I spending too much, too little, or the right amount?

FIVE: Identify attractive SEM companies for business development

Agency uses for this data
  • Identify companies or verticals where your performance metrics exceed their averages. Use to prove to them you can help
  • Identify companies who spend is in your agency's sweet spot for new clients
  • Learn the tracking or ad-serving vendors used by specific companies to help build a compelling pitch of how you can help
  • Watch this video to see exactly how to use Lighthouse to find new clients for your agency. Super simple.

Want to learn more about Lighthouse?

[demobutton] .