Recently, we looked at which outdoor advertisers had the highest Search Marketing Visibility Score
. Today we wanted to analyze which retailers had the highest Share of Voice for Google Shopping ads.
The Google Shopping Share of Voice Report
shows the market share for all competitors. The SOV is calculated by dividing the number of listings for the seller by the total number of Google Shopping listings for a specific keyword or keyword group.
So, which retailers have been doing the best job capturing shoppers' attention? We looked at the very popular keyword "Coleman Tents" for June 1-23, 2016. And here's what we found:
Which retailers saw the highest Shopping Share of Voice?
Congrats to Jet.com
for gaining the most share of voice for the keyword "Coleman Tents"! Kohl's and Walmart also performed well, with Target coming in 4th. The chart shows that the top advertisers fell into roughly three groups of SOV. If you advertise on these terms, how do you compare?
Want to know your Share of Voice for Google Shopping Ads?
See your Google Shopping Share by requesting a demo
for your specific set of keywords and competitors. What gets measured, gets managed!
[link url="https://www.thesearchmonitor.com/demo-request/"]Get Your Share[/link]
Or contact us
with any questions.