Trust and Security is Important to us!

This website uses advertising and analytics technologies (including cookies from your device) to measure advertising effectiveness and/or to improve the browsing experience.

By clicking 'Continue to Site', you consent to our use of advertising and analytics technologies (including cookies from your device).

Continue to Site
Exit to Privacy Policy
Close Icon

Get a Demo

Instantly schedule a demo and receive a personalized walkthrough of The Search Monitor.

Close Icon

Which retailers have the highest share of voice for Google Shopping Ads?

Agencies, Marketing Teams, Retail
Recently, we looked at which outdoor advertisers had the highest Search Marketing Visibility Score. Today we wanted to analyze which retailers had the highest Share of Voice for Google Shopping ads. The Google Shopping Share of Voice Report shows the market share for all competitors. The SOV is calculated by dividing the number of listings for the seller by the total number of Google Shopping listings for a specific keyword or keyword group. So, which retailers have been doing the best job capturing shoppers' attention? We looked at the very popular keyword "Coleman Tents" for June 1-23, 2016. And here's what we found:

Which retailers saw the highest Shopping Share of Voice?

coleman tents share of voice Congrats to Jet.com for gaining the most share of voice for the keyword "Coleman Tents"! Kohl's and Walmart also performed well, with Target coming in 4th. The chart shows that the top advertisers fell into roughly three groups of SOV. If you advertise on these terms, how do you compare? coleman tents pla

Want to know your Share of Voice for Google Shopping Ads?

See your Google Shopping Share by requesting a demo for your specific set of keywords and competitors. What gets measured, gets managed! [link url="https://www.thesearchmonitor.com/demo-request/"]Get Your Share[/link] Or contact us with any questions.