Overview
Meet Lighthouse – The world’s first guided navigation system for search marketing industry trends.
Lighthouse provides intensely granular visibility into the search performance of advertisers by industry category and keyword. Lighthouse is powerful because the data behind it comes from the top two sources of search marketing metrics in existence today – The Search Monitor and comScore. Find out why this matters.The data source matters because the stronger the data source, the more accurate the stats or trends will be, leading to better decisions and more predictable outcomes. Unfortunately, as search marketers we've been trained to accept grossly inaccurate competitive intelligence statistics for things like advertisers' keyword lists, market share, rank and budgets. This is because the typical data sources don't use a large enough population of data to be precise. Lighthouse changes the standards of what 'good' search market research data really is.
Lighthouse kicks inaccurate search intelligence data to the curb. Expect more from your search intelligence. Lighthouse is currently in development. Sign up with the form at right to get notified when we launch the beta. Get precise – Try Lighthouse!
Highlights:
Get History. Historical keyword data is pre-populated and categorized by industry vertical using comScore’s category library
Know Your Competitors’ Spend. Understand what your competitors are spending in their PPC campaigns (this is huge!), market share, clicks, copy, rank, special offers, and most relevant categorical keywords
Dive Into keywords. See CTR and click traffic by rank, copy, number of competitors by day part and top geo’s
Master an Industry. Know top relevant categorical keywords, top competitors, market landscape, dominant affiliates and resellers
Who Cares?
SEM/SEO Agency Sales Teams. Use the data to prospect better. Instantly gain a list of top spenders by vertical. Get presentation ready reports to demonstrate your knowledge. See current campaign weaknesses so that you can swoop in with solutions on how your agency will do it better. Find out which vendors your target hit list is already using.Did you know that knowing who your prospects use as vendors gives you a tactical advantage to win the business?
Account Managers / In-House SEM & SEO Teams. Use the data to refine your strategy. Find weaknesses in the market and capitalize on those. See where you stand to effectively argue for bigger budgets. Gain insights into how rank impacts traffic and recommendations on lowering or raising your spend based on your campaign goals. Plan your attack then strike.