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Brand Bidding Compliance

Easily Monitor Competitor & Affiliate TM Bidding Activity on Paid Search

Global Monitoring Technology

  • Worldwide, city targeted, keywords scans
  • Keyword scans launch every few milliseconds

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Detects Brand Violations

  • Identifies competitors & affiliates bidding on branded keywords
  • De-cloaks affiliate direct linkers

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Automated Enforcement

  • Email violation alerts to offenders
  • Automatically submits TM Complaints to search engines for take downs

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Our Clients

The brands we work with trust our team of in-house experts who support and
innovate to meet their unique brand protection needs.

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Global Monitoring Technology

Built with Better Technology:

Optimal detection relies on The Search Monitor’s SmartCrawler Technology, which adapts to the market as it evolves.

  • Brand Keywords:We develop the most effective keyword list to monitor violations on commonly abused brand, typos, and brand-plus keywords.
  • Auto-ID Affiliates:The crawler auto-identifies & de-cloaks affiliate network and affiliate ID information.
  • Randomized Crawling:To stay a step ahead, crawlers randomize crawl times, keywords, and geos.
  • Geo-Control: Vast worldwide footprint with configurable crawling by city, state, region, and country.
  • RLSA Detection: Uncover hidden trademark violations on search remarketing ads.
Protect Your Brand: GET STARTED

Detect Brand Violations

Automatically Uncover Brand Bidding Violations

Artificial intelligence scans ad copy for competitors & affiliates bidding on your brand:

  • Brand Violations:Identifies unauthorized keyword bidding & use of your trademarks in ad copy text.
  • Rank Violations: Finds partners and resellers who are out-ranking your ads.
  • Direct Linking: De-cloaks direct linking affiliates masquerading as your brand. Did you know that direct linking affiliates can double your CPC because you are competing against yourself. Learn More
  • URL Reporting: Tracks the complete link chain including the destination URL of the ad, redirect links, & the landing page.
  • Risk Assessment: Provides Risk Profiles on over 30,000+ affiliates.
  • Custom Policies: You can create your own custom policies such as:
    • Ad copy restrictions
    • Rank bidding restrictions
    • Landing page URL restrictions
  • KPI Stats: Quantifies the Impact & Performance of Brand Bidding Enforcement:
    • Knock out percent: Frequency your ad is not appearing due to brand bidding activity
    • Take Down %: reports show the success rate of your enforcement activity
    • Frequency and Share of Voice trends

        Automated Enforcement

        • Stores Evidence:
          Screengrabs with date/time stamp.
        • Sends Email Complaints:
          Sends email alerts to your targeted list, based on templates.
        • Submits Search Engine Complaints:
          Automatically submits complaints daily to search engines for take downs.
        • Custom Labeling:
          Create your own custom labels for grouping partners and affiliates.
        • Enforcement Data Points:
          Keywords, ad copy, domains, engines, link chain, landing page images, & search engine link location.
        • Compliance History:
          Logs compliance activity for future reference.
        • Reporting Options:
          Easy to filter, chart, export, and trend infringements.
        • White Listing Options:
          White list your authorized partners and resellers.

        It pays to protect your brand

        12%

        of your clicks are lost to competitors who advertise on your branded search keywords

        10X

        higher CPCs on branded terms now than they were 4 years ago due to competition

        28%

        of affiliates do not comply, many knowingly practice affiliate fraud

        $100,000s

        of thousands of dollars are lost by retailers when publishers promote expired promo codes

        Here's Why the Biggest Brands Prefer the
        Search Monitor for Brand Bidding Compliance

        The Search Monitor has been helping advertisers monitor online ads for compliance violations since 2008. The brands we work with know that we not only have the most powerful and customizable compliance monitoring platform, but also a team of in-house experts ready to support and innovate with each of our partners to make sure our platform meets their brand’s unique needs.

        Learn more about Brand Protection

        Request a Demo