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Category: Agencies

How To Navigate The Competitive Landscape of Online Sports Betting

Online sports betting is big business. In fact, the overall sports betting market is $41.7 billion according to the American Gaming Association.

If you haven’t heard, Google is lifting its longstanding ban on advertisements for fantasy sports services. The change will allow media buyers to advertise across Google Ads. But that also opens up opportunities for competitors and affiliates to bid on your brand and trademarks.

True or False—The Search Monitor Edition

Wanna play a game? How bout a little true or false to get to know The Search Monitor a little better? You game? Let’s play…

true or false - the search monitor

True or false…The Search Monitor is based in Orlando, Florida.

The FTC Releases Simplified Guide for Social Media Influencer Disclosures

We have talked for years about the importance of you and your partners and affiliates staying in compliance with federal regulations.

Now more than ever, with the abundance of social media influencers, this topic is crucial. This week, the FTC (the group in charge of regulating online ads) released a new guide, Disclosures 101 For Social Media Influencers. The guide includes tips on when and how to make good disclosures. Click here to download the PDF.

How to Stay In Compliance With Federal Ad Regulations

Who is in charge of regulating online ads? It’s the Federal Trade Commission (FTC). Why do they need to regulate ads?

The common sense reasoning is:

Are You Missing Average Rank Already? We LOVE Data™

On September 30th Google Ads removed the Average Rank metric from Google Ads. If you still want to track your average rank, don’t worry—The Search Monitor will still provide clients with average position for Google as well as all engines we monitor.

Are you missing the metric already? Wondering what The Search Monitor’s average rank report looks like? Here is a look at how top competitors in air travel have been ranking since Google Ads removed the metric. Average Rank can be charted within The Search Monitor to compare average rank over time for PPC and SEO listings. In addition to seeing the average rank for a specific time period, you can also track changes in rank compared to the previous time period. 

Tips For Managing Partners in Retail

Retail marketers have to tread carefully to avoid running afoul of the Federal Trade Commission. We are laying out what you need to know so you can move forward building partner and affiliate relationships with confidence.

Let’s start by discussing the federal agency that rules the roost for retail advertisers, The Federal Trade Commission (FTC), whose mission is to “protect consumers and promote competition.”

Fantasy Football SERP Share & Visibility Score™—We LOVE Data™

Football season is in full swing. How’s your Fantasy Football team doing? With the excitement around the start of the season and fantasy football, we decided to pull some data for our latest installment of We LOVE Data™. 

We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

We LOVE Data™ — Most Popular Back To School Special Offers

We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

Since it’s back to school season, we wanted to look at the most popular special offers for the Children’s Clothing vertical during the month of August on Google and Bing. Here are the results:

How To Be Proactive When It Comes To Protecting Your Brand Name On Paid Search

Have you heard the drama going on between Google and Basecamp CEO, Jason Fried? If not, watch this video to get caught up.

The basic gist is that Fried found competitors bidding on Basecamp’s trademark. Because of this, the competitors’ ads were appearing above Basecamp’s organic results. Fried took to Twitter to share his frustration.

The Top Questions We Get Asked About Shopping Ad Monitoring

Shopping ads are extremely popular among retailers, making them highly competitive. Conversion rates for Google Shopping ads are significantly higher than non-branded text ads, so advertisers are investing heavily in them. But how do you know if they are converting the way they should?

Here are some of the most common questions we get asked about monitoring shopping ads.

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