Trust and Security is Important to us!

This website uses advertising and analytics technologies (including cookies from your device) to measure advertising effectiveness and/or to improve the browsing experience.

By clicking 'Continue to Site', you consent to our use of advertising and analytics technologies (including cookies from your device).

Continue to Site
Exit to Privacy Policy
Close Icon

Get a Demo

Instantly schedule a demo and receive a personalized walkthrough of The Search Monitor.

Close Icon
  • Hidden

Category: Case Study

Case Study: Europcar Reduces PPC Costs On Brand Keywords By 48%

COMPANY BACKGROUND

Europcar is a French car rental company operating in 140 countries throughout Europe, North America, Western Asia, and Africa.

CHALLENGE

Europcar competitors and partners were bidding on their trademark and branded keywords. Having campaigns in multiple countries and trying to monitor was an endless task that wasn’t producing the results they were looking for.

Brand Protection Case Study: Avery lowers campaign costs by 51%

COMPANY BACKGROUND

Avery is an industry leader in labels, so much so that their name is synonymous with label products. Although they sell labels, Avery focuses on providing software solutions through their Design and Print Online tool, as well as a one stop Premium Printing Service, WePrint.

CHALLENGE

Avery’s trademark (TM) was being used by unauthorized advertisers. The presence of the Avery TM was presumably improving the relevance of competitor ads on “Avery” searches, thereby improving the offending competitors’ quality score and ultimately lowering their cost to advertise. This allowed the competitors to be more aggressive, subsequently increasing Avery’s cost-per-click on brand searches.

Recommended Reading As an Amazon Associate I earn from qualifying purchases.