Case Studies

Europcar Reduces PPC Costs On Brand Keywords By 48%

July 16, 2024 | Case Studies

COMPANY BACKGROUND Europcar is a French car rental company operating in 140 countries throughout Europe, North America, Western Asia, and Africa. CHALLENGE Europcar competitors and partners were bidding on their trademark and branded keywords. Having campaigns in multiple countries and trying to monitor was an endless task that wasn’t producing the results they were looking […]

Brand Protection Case Study: Avery Reduces Brand CPC By 64%

July 16, 2024 | Case Studies

The Search Monitor is a powerful set of tools that empowers even the largest brands to stop trademark abuse in online advertising, saving them potentially millions of dollars in ad spend. Avery Products Corporation, a label manufacturer that generates $175 million in revenue every year and employs more than 20,000 people, started using The Search Monitor to fight back […]

How to Use The Search Monitor in Higher-Education Advertising

April 30, 2024 | Case Studies

Work in the higher-education industry and looking for competitive advertising insights? One of our higher-education clients, Fathom Advertising, just posted “How to Use The Search Monitor in Higher-Education Advertising” to their blog to share what they learned about online advertising in the education space. The post talks about how they used our search monitoring tool to run intelligence […]

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