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Category: Case Study

Case Study: Europcar Reduces PPC Costs On Brand Keywords By 48%


Europcar is a French car rental company operating in 140 countries throughout Europe, North America, Western Asia, and Africa.


Europcar competitors and partners were bidding on their trademark and branded keywords. Having campaigns in multiple countries and trying to monitor was an endless task that wasn’t producing the results they were looking for.

Brand Protection Case Study: Avery lowers campaign costs by 51%


Avery is an industry leader in labels, so much so that their name is synonymous with label products. Although they sell labels, Avery focuses on providing software solutions through their Design and Print Online tool, as well as a one stop Premium Printing Service, WePrint.


Avery’s trademark (TM) was being used by unauthorized advertisers. The presence of the Avery TM was presumably improving the relevance of competitor ads on “Avery” searches, thereby improving the offending competitors’ quality score and ultimately lowering their cost to advertise. This allowed the competitors to be more aggressive, subsequently increasing Avery’s cost-per-click on brand searches.

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