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Category: We LOVE Data™

Shopping Benchmarks Survey: Industry Expertise is Requested

The Search Monitor is conducting a survey to aggregate KPI Trends for shopping campaigns.

Competitive shopping KPI’s are elusive. Shopping engines don’t publish any directional stats, and few research papers have been published on this topic. Therefore, benchmarking and goal setting for shopping campaigns is challenging.

Search Spend in the Tanning and Sun Care Vertical

This post is written by our Director of Global Accounts, Brian Buroker.

With the summer in swing and people attempting to get outside and soak up some vitamin D, we see the associated increase in PPC spending in the Beauty and Personal Care – Tanning and Sun Care categories. See below for some noteworthy ad spend increases in the vertical.

Why You Should Use SERP Data To Fine Tune Digital Ad Campaigns – A Series by The Search Monitor

This post was written by Michele Reina

Most digital marketers rely heavily on Google Analytics to measure the success of their AdWords campaigns. But are they really getting the whole picture? In this series, we are looking at how digital marketers can use The Search Monitor to get a more complete picture of how their digital marketing efforts are working, and gather valuable competitive intelligence to help improve their strategies.

Consumer Behavior to Search Spend

This post is written by our Director of Global Accounts, Brian Buroker.

With changes in consumer behavior, so goes the search spend dollars. iProspect recently noted some of these behavioral changes in the UK in this document.

How COVID-19 Has Affected Advertising For Meal Kit Delivery Companies

This post was written by Michele Reina.

I have been a consumer of meal kit deliveries for about 3 years. About 3 weeks ago, I started noticing changes to my orders, reduced menu item choices, and the inability to reschedule skipped weeks.

Search Marketing Trends To Watch-Q2 2020

We are sharing search marketing trends you need to be watching as we head into Q2 2020. What trends are you watching?

As Online Shopping Behavior Changes, So Does Ad Spend 

With people self-isolating and leaving the house less often, it has had an impact on shopping behaviors. From bulk-buying to online shopping, people are changing what they’re buying, when, and how.

New Year, New You—Gym Membership SERP Share

It’s January—time to get to the gym. At least that’s what leading gyms and fitness clubs hope you’ll be doing. To start the year, we wanted to take a look at how the big name gyms stacked up when it came to SERP Share. We looked at the keyword “gym membership” for the time period of December 20, 2019 to January 20, 2020.

We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

SERP Share For Halloween Costumes – We LOVE Data™

It’s Halloween week. With the excitement around the upcoming holiday, we decided to pull some data for our latest installment of We LOVE Data™ all about Halloween costumes.

halloween costumes

We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

Are You Missing Average Rank Already? We LOVE Data™

On September 30th Google Ads removed the Average Rank metric from Google Ads. If you still want to track your average rank, don’t worry—The Search Monitor will still provide clients with average position for Google as well as all engines we monitor.

Are you missing the metric already? Wondering what The Search Monitor’s average rank report looks like? Here is a look at how top competitors in air travel have been ranking since Google Ads removed the metric. Average Rank can be charted within The Search Monitor to compare average rank over time for PPC and SEO listings. In addition to seeing the average rank for a specific time period, you can also track changes in rank compared to the previous time period. 

Fantasy Football SERP Share & Visibility Score™—We LOVE Data™


Football season is in full swing. How’s your Fantasy Football team doing? With the excitement around the start of the season and fantasy football, we decided to pull some data for our latest installment of We LOVE Data™. 

We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

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