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Category: We LOVE Data™

Three key data points on why the Gym market is heating up in North America

It’s that time of the year when millions of people around the world decide to motivate themselves, dust off their sweatpants and get back to the gym. So this year we wanted to see if the data is reflecting a shift from more ‘at-home’ workouts to people heading back to the gym in-person. Is there a growing confidence to get back to public gyms as lockdown measures ease in the United States?

Using The Search Monitors Lighthouse™ data*, we pulled SERP Share data as well as ad spend and competitive data to discover the detail.

5 Tips To Win In Sports Betting

SuperBowl Sunday is almost upon us and with that, a flurry of large wagers will be placed on who will be victorious in Los Angeles after the final whistle has been blown. Experts predict this could be the biggest Super Bowl ever for online betting. No one knows whether the Rams or Bengals will win. But one thing we can be sure of – sports betting companies will all win big.

Sports betting is becoming big business in the United States. It is currently live and legal in 30 states plus Washington DC. Now that legal betting is expanding from online websites to mobile apps, the market is set to expand even more rapidly in the years to come. Just look at the money spent on sports betting in June 2018 vs. October 2021:

Search Spend in the Food and Groceries – Pet Food Sub-Category in the United States

The online Pet Food market has been, not surprisingly, steadily increasing during the pandemic and search has been a major driver.

Some of the increase in search spend in September include:

NEWS: Nielsen Ad Intel Launches Search as a Media Type with Data from The Search Monitor

We are thrilled to announce our new partnership with Nielsen, a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units.

Nielsen Ad Intel, with the help of The Search Monitor, is expanding its digital footprint by launching search data as a new media type and offering more robust, relevant and richer digital advertising data first for existing mobile, desktop, display and video placements and in the future, for social and in-app platforms. The breadth and depth of the solution enables an increased level of measurement and visibility into advertising spend that is needed in today’s constantly changing advertising models.

Shopping Benchmarks Survey: Industry Expertise is Requested

The Search Monitor is conducting a survey to aggregate KPI Trends for shopping campaigns.

Competitive shopping KPI’s are elusive. Shopping engines don’t publish any directional stats, and few research papers have been published on this topic. Therefore, benchmarking and goal setting for shopping campaigns is challenging.

Search Spend in the Tanning and Sun Care Vertical

This post is written by our Director of Global Accounts, Brian Buroker.

With the summer in swing and people attempting to get outside and soak up some vitamin D, we see the associated increase in PPC spending in the Beauty and Personal Care – Tanning and Sun Care categories. See below for some noteworthy ad spend increases in the vertical.

Why You Should Use SERP Data To Fine Tune Digital Ad Campaigns – A Series by The Search Monitor

This post was written by Michele Reina

Most digital marketers rely heavily on Google Analytics to measure the success of their AdWords campaigns. But are they really getting the whole picture? In this series, we are looking at how digital marketers can use The Search Monitor to get a more complete picture of how their digital marketing efforts are working, and gather valuable competitive intelligence to help improve their strategies.

Consumer Behavior to Search Spend

This post is written by our Director of Global Accounts, Brian Buroker.

With changes in consumer behavior, so goes the search spend dollars. iProspect recently noted some of these behavioral changes in the UK in this document.

How COVID-19 Has Affected Advertising For Meal Kit Delivery Companies

This post was written by Michele Reina.

I have been a consumer of meal kit deliveries for about 3 years. About 3 weeks ago, I started noticing changes to my orders, reduced menu item choices, and the inability to reschedule skipped weeks.

Search Marketing Trends To Watch-Q2 2020

We are sharing search marketing trends you need to be watching as we head into Q2 2020. What trends are you watching?

As Online Shopping Behavior Changes, So Does Ad Spend 

With people self-isolating and leaving the house less often, it has had an impact on shopping behaviors. From bulk-buying to online shopping, people are changing what they’re buying, when, and how.

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