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It’s that time of the year when millions of people around the world decide to motivate themselves, dust off their sweatpants and get back to the gym. So this year we wanted to see if the data is reflecting a shift from more ‘at-home’ workouts to people heading back to the gym in-person. Is there a growing confidence to get back to public gyms as lockdown measures ease in the United States?

Using The Search Monitors Lighthouse™ data*, we pulled SERP Share data as well as ad spend and competitive data to discover the detail.

SuperBowl Sunday is almost upon us and with that, a flurry of large wagers will be placed on who will be victorious in Los Angeles after the final whistle has been blown. Experts predict this could be the biggest Super Bowl ever for online betting. No one knows whether the Rams or Bengals will win. But one thing we can be sure of – sports betting companies will all win big.

Sports betting is becoming big business in the United States. It is currently live and legal in 30 states plus Washington DC. Now that legal betting is expanding from online websites to mobile apps, the market is set to expand even more rapidly in the years to come. Just look at the money spent on sports betting in June 2018 vs. October 2021:

We are thrilled to announce our new partnership with Nielsen, a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units.

Nielsen Ad Intel, with the help of The Search Monitor, is expanding its digital footprint by launching search data as a new media type and offering more robust, relevant and richer digital advertising data first for existing mobile, desktop, display and video placements and in the future, for social and in-app platforms. The breadth and depth of the solution enables an increased level of measurement and visibility into advertising spend that is needed in today’s constantly changing advertising models.

The Search Monitor is conducting a survey to aggregate KPI Trends for shopping campaigns.

Competitive shopping KPI’s are elusive. Shopping engines don’t publish any directional stats, and few research papers have been published on this topic. Therefore, benchmarking and goal setting for shopping campaigns is challenging.

This post was written by Michele Reina

Most digital marketers rely heavily on Google Analytics to measure the success of their AdWords campaigns. But are they really getting the whole picture? In this series, we are looking at how digital marketers can use The Search Monitor to get a more complete picture of how their digital marketing efforts are working, and gather valuable competitive intelligence to help improve their strategies.

It’s January—time to get to the gym. At least that’s what leading gyms and fitness clubs hope you’ll be doing. To start the year, we wanted to take a look at how the big name gyms stacked up when it came to SERP Share. We looked at the keyword “gym membership” for the time period of December 20, 2019 to January 20, 2020.

We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.

If you know anything about The Search Monitor, you know We LOVE Data™.

We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.