This website uses advertising and analytics technologies (including cookies from your device) to measure advertising effectiveness and/or to improve the browsing experience.
By clicking 'Continue to Site', you consent to our use of advertising and analytics technologies (including cookies from your device).
We have the data that demystifies the PLA!
PLAs are the talk of the town for retail search marketers and aren’t going away anytime soon. They are incredibly effective conversion tools but are often misunderstood. While marketers control the content of PLA ads through a data feed, the problem is a lack of visibility into which product is showing for a keyword query.
What We Monitor: We capture and report on all shopping listings that appear in worldwide search results. This includes Product Listing Ads (PLAs) on Google and shopping listings on Yahoo and Bing. We monitor them similarly to paid search ads, with multiple query checks per day. PLA monitoring is included in our SEM package offering and also within .
Why It’s Tricky: PLAs require more intensive monitoring than other shopping listings. They change with each new search query (like paid search ads) which is different than shopping engine listings that change at a pace similar to organic listings.
PLA Stats We Capture
Best Practices With PLA Stats
Other PLA Resources
Importance of monitoring Twitter for affiliate activity
What The Search Monitor captures for affiliate activity on Twitter
Tools to use with twitter affiliate monitoring
Best practices for using Twitter’s affiliate activity data
The Search Monitor crawls online ads looking for the keywords you entered into the system. You have two ways to provide these:
Enter your own list of ad monitoring keywords into the platform, from 1 to a million. Include every variation you’d like monitored (see examples below). Change the list as often as you need. Don’t worry, these keywords stay within the walls of your account.
If you’d rather monitor the most popular keywords in your industry, we’ve got you covered. We created a keyword library containing millions of the most important keywords in paid search, SEO, and PLAs. This library, called Lighthouse, is organized into 1,200+ industry groups, each with dozens of sub-verticals. See grouping. We’ve been monitoring this list for years, so the history is already available.
See how it’s done! Request a demo and we’ll take your custom keywords, or a few of our Lighthouse ones, and show you what we know.
Request a DemoKeywords take on lots of different shapes and sizes, and you want to monitor all the valuable ones. A few examples:
Offers, promotions, and product pricing are monitored in real-time as changes are made by advertisers, with hourly reports and alerts available.
Reports contain offers found in SEM ad copy text, on shopping engines, in PLA’s, and on landing pages.
Retail Offer Reports Contain the Following Information:
Yes!
Pre-Click Data
Post-Click Data
The combination of pre-click and post-click data allows us to compute complex statistics such as:
Want to know more? Schedule a demo and we’ll show you how we do it. Request a Demo
Precision starts with good data followed by time-tested algorithms pitted against real world experiences.
Good Data In
The data source matters because the stronger the data source, the more accurate the stats or trends will be, leading to better decisions and more predictable outcomes. Good data requires:
Time Tested Algorithms
The Search Monitor relies on our VIP clients (all volunteer) who validate our calculations on an ongoing basis. This allows for adjustments as the market changes.
As marketers, we often accept lesser data sources because of a false belief that better data simply doesn’t exist. Well, it definitely does, and we are proud to have it.
Stop relying on bad data that leads to poor decisions. Get the only tool that brings the industry’s most accurate data together in one place. Visit Our Precision Data to see 13 reasons why we have the best data in the business.
Request a demo today!
gives you detailed click and spend data by vertical!
It provides historical paid search, organic search, and PLA statistics organized into vertical categories like Lodging, Apparel, Hobbies, Finance, etc. Clients receive insight into unlimited competitors across 1,200+ verticals across millions of keywords for Google and Bing.
Lighthouse™ is sold by the vertical at a starting price of $300/month per vertical. Platform licenses are available to all 1,239 vertical categories.
Hotels, Cruises, Resorts, Airlines, OTAs, and Auto Rentals have a unique need for geo-targeted information at the city level. Lighthouse for Travel specifically provides a unique data set across more than 200 popular US destinations with historical data on Ad Spend, SOV, Rank, Ad Copy, Clicks, & CPC.
Lighthouse for Travel also includes Hotel Finder listings that appear in organic search results, with daily rate results coming in Q1 2015.
Here’s a list of the online advertising currently monitored by The Search Monitor. Contact us to learn more, as we are adding new ones each month.
Global Footprint
Request a demo today!
Afghanistan
Algeria American Samoa Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Belarus Belgium Belize Bolivia Bosnia and Herzegovina Botswana Brazil Brunei Darussalam Bulgaria Burundi Cambodia Canada Chile China Colombia Congo Congo, the Democratic Republic of the Cook Islands Costa Rica Côte d’Ivoire Croatia Cuba Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Estonia Ethiopia Fiji Finland France Gambia Georgia Germany Ghana Gibraltar Greece Greenland Guadeloupe Guatemala Guernsey Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea, Republic of Kyrgyzstan Lao People’s Democratic Republic Latvia |
Lesotho
Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Malawi Malaysia Maldives Malta Mauritius Mexico Micronesia, Federated States of Moldova, Republic of Mongolia Montserrat Morocco Mozambique Namibia Nauru Nepal Netherlands New Zealand Nicaragua Nigeria Niue Norfolk Island Norway Oman Pakistan Panama Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Romania Russian Federation Rwanda Saint Helena Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Singapore Slovakia Slovenia Solomon Islands South Africa Spain Sri Lanka Sweden Switzerland Taiwan, Province of China Tajikistan Tanzania, United Republic of Thailand Timor-Leste Tokelau Tonga Trinidad and Tobago Turkey Turkmenistan Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Venezuela Viet Nam Virgin Islands, British Virgin Islands, U.S. Zambia Zimbabwe |
Many other tools get their data from sources that are not focused on quality data. The stronger the data source, the more accurate the stats or trends will be, leading to better decisions and more predictable outcomes.
Learn more about Our Precision Data and see the 13 reasons why our data is the absolute best in the business.
Our crawling technology monitors two pages deep on the SERP (search engine results pages). Some other providers only monitor page 1 of the SERP and miss important competitor and affiliate activity.
All of our packages come with the ability to geo-target search engine monitoring by ZIP, city, state, region, and country in every location. This includes global search engines such as Google, Bing, & Yahoo and local ones such as Baidu, Yandex, and Naver.
Why You Must Geo-Target Your Ad Monitoring
Industries That Benefit From Geo-targeting
Industries that benefit the most from geo-targeting include localized retailers, telecom, travel, automotive, and finance.
For example, travel clients may want to learn about advertised room rates, OTA activity, or brand infringements per market serviced. Clients who work in cooperative search marketing scenarios with resellers and distributors can benefit from ensuring rank compliance and keyword/ad copy synchronization.
The Search Monitor uses thousands of IP addresses across the globe to simulate a user in a specific location. We can target any country, city, or region, and the language of the ad.
Want to learn more? Ask us for examples of how geo-targeting can help your vertical. Or, request a demo with your list of geographies.
Request a Demo–
Afrikaans
Albanian Amharic Arabic Armenian Azerbaijani Basque Belarusian Bengali Bihari Bosnian Breton Bulgarian Catalan Chinese (Simplified) Chinese (Traditional) Corsican Croatian Czech Danish Dutch English Estonian Faroese Finnish French Galician Georgian German Greek Guarani Gujarati Hausa Hebrew Hindi Hungarian Icelandic Indonesian Interlingua Irish Italian Japanese Javanese Kannada Kazakh Khmer (Cambodian) Kinyarwanda Kirghiz (Kyrgyz) Kirundi Korean Kurdish Lao (Laothian) Latin Latvian Lingala Lithuanian Macedonian Malagasy Malay |
Malayalam
Maltese Maori Marathi Moldavian Mongolian Nepali Norwegian Norwegian Nynorsk Occitan Oriya Oromo Panjabi (Punjabi) Pashto Persian Polish Portuguese Portuguese (Portugal) Quechua Raeto-Romance (Romansh) Romanian Russian Scottish Gaelic Serbian Serbo-Croatian Shona Sindhi Sinhala (Sinhalese) Slovak Slovenian Somali Sotho (Sesotho) Spanish Spanish (Latin America) Sundanese Swahili Swedish Tagalog (Filipino) Tajik Tamil Tatar Telugu Thai Tigrinya Tonga Turkish Turkmen Twi Uighur Ukrainian Urdu Uzbek Vietnamese Welsh Western Frisian Xhosa Yiddish Yoruba Zulu |
We have the data that demystifies the PLA!
PLAs are the talk of the town for retail search marketers and aren’t going away anytime soon. They are incredibly effective conversion tools but are often misunderstood. While marketers control the content of PLA ads through a data feed, the problem is a lack of visibility into which product is showing for a keyword query.
What We Monitor: We capture and report on all shopping listings that appear in worldwide search results. This includes Product Listing Ads (PLAs) on Google and shopping listings on Yahoo and Bing. We monitor them similarly to paid search ads, with multiple query checks per day. PLA monitoring is included in our SEM package offering and also within .
Why It’s Tricky: PLAs require more intensive monitoring than other shopping listings. They change with each new search query (like paid search ads) which is different than shopping engine listings that change at a pace similar to organic listings.
PLA Stats We Capture
Best Practices With PLA Stats
Other PLA Resources
Precision starts with good data followed by time-tested algorithms pitted against real world experiences.
Good Data In
The data source matters because the stronger the data source, the more accurate the stats or trends will be, leading to better decisions and more predictable outcomes. Good data requires:
Time Tested Algorithms
The Search Monitor relies on our VIP clients (all volunteer) who validate our calculations on an ongoing basis. This allows for adjustments as the market changes.
As marketers, we often accept lesser data sources because of a false belief that better data simply doesn’t exist. Well, it definitely does, and we are proud to have it.
Stop relying on bad data that leads to poor decisions. Get the only tool that brings the industry’s most accurate data together in one place. Visit Our Precision Data to see 13 reasons why we have the best data in the business.
Request a demo today!
gives you detailed click and spend data by vertical!
It provides historical paid search, organic search, and PLA statistics organized into vertical categories like Lodging, Apparel, Hobbies, Finance, etc. Clients receive insight into unlimited competitors across 1,200+ verticals across millions of keywords for Google and Bing.
Lighthouse™ is sold by the vertical at a starting price of $300/month per vertical. Platform licenses are available to all 1,239 vertical categories.
Hotels, Cruises, Resorts, Airlines, OTAs, and Auto Rentals have a unique need for geo-targeted information at the city level. Lighthouse for Travel specifically provides a unique data set across more than 200 popular US destinations with historical data on Ad Spend, SOV, Rank, Ad Copy, Clicks, & CPC.
Lighthouse for Travel also includes Hotel Finder listings that appear in organic search results, with daily rate results coming in Q1 2015.
Here are a few common benefits our clients see after using our ad monitoring tools. These can happen in as little as 30 days:
Many advertisers, agencies, affiliate networks, and OPMs believe they would be better off building a monitoring tool in-house versus buying a service from a provider like The Search Monitor. Below is a list of the reasons why buying is better than building when it comes to ad monitoring.
If you require a custom branded solution, that is not a problem – we are capable of white labeling. White Labeling Features Include:
Many other tools get their data from sources that are not focused on quality data. The stronger the data source, the more accurate the stats or trends will be, leading to better decisions and more predictable outcomes.
Learn more about Our Precision Data and see the 13 reasons why our data is the absolute best in the business.
Interactive Agencies
Automate repetitive research reports like competitive landscape information, trademark bidding, and affiliate activities. Use real intelligence to support business development efforts geared toward winning new clients.
Paid Search Managers
Use ad copy reports to get the heads-up on competitive promotions. Protect brand bidding by monitoring your trademarks. Watch for competition from your own affiliate program.
Multi-Market Local Advertisers
Automate the monitoring of your position on local search results across multiple markets. Watch competitors’ ad campaigns for unique geo-targeted promotions.
Affiliate Managers & Compliance Teams
Ensure affiliates are following the requirements of your affiliate program on search. Identify the strength of your competitors’ affiliate programs on search. Ensure that claims and offers in ad copy are truthful and up-to-date.
SEO Managers
Get the competitive landscape on universal search results. Use the data to tailor your organic strategy around page layout including organic, shopping, video, and local results.
Advertisers with Reseller Programs
Watch resellers to ensure that rank rules, keyword restrictions, and geographic requirements are followed. Ensure that current promotions are running and old promotions have been removed.
Request a DemoAll of our packages come with the ability to geo-target search engine monitoring by ZIP, city, state, region, and country in every location. This includes global search engines such as Google, Bing, & Yahoo and local ones such as Baidu, Yandex, and Naver.
Why You Must Geo-Target Your Ad Monitoring
Industries That Benefit From Geo-targeting
Industries that benefit the most from geo-targeting include localized retailers, telecom, travel, automotive, and finance.
For example, travel clients may want to learn about advertised room rates, OTA activity, or brand infringements per market serviced. Clients who work in cooperative search marketing scenarios with resellers and distributors can benefit from ensuring rank compliance and keyword/ad copy synchronization.
The Search Monitor uses thousands of IP addresses across the globe to simulate a user in a specific location. We can target any country, city, or region, and the language of the ad.
Want to learn more? Ask us for examples of how geo-targeting can help your vertical. Or, request a demo with your list of geographies.
Request a Demo–
Our system makes it easy to move large amounts of data between your system and ours.
Request a demo today!
If you choose to just sign-up for our SEO monitoring plan, you will have access to all of our data and insights on organic listings captured on Google, Google Mobile, Bing, Yahoo, Yandex, and Baidu.
See full list of SEO monitoring features. Data is captured for every country and for more than 150 native languages.
You can monitor results for up to 750 keywords at a time and can update this list (yourself) whenever you’d like.
If you choose to just sign-up for our shopping monitoring plan, you will have access to all of our data and insights on ads placed on three of the biggest comparison shopping engines: Google Shopping, PriceGrabber, and ShopZilla.
See full list of shopping monitoring features. Data is provided for every country and more than 150 native languages.
You can monitor results for up to 750 keywords at a time and can update this list (yourself) whenever you’d like.
If you choose to just sign-up for our paid search monitoring plan, you will have access to all of our SEM data and insights from Google, Google Mobile, Yahoo, Bing, Yandex, and Baidu in every country and more than 150 native languages. You will also receive data and insights on Google’s Product Listing Ads (PLAs) – see PLA monitoring features.
You can monitor results for up to 250 keywords at a time and can update this list (yourself) whenever you’d like.
Absolutely. Many of our clients need both types of monitoring data and it can easily show in one dashboard.
No, but we do encourage our clients to look at a relationship with The Search Monitor as a longer-term one where both parties are learning from each other.
We focus on constant education and optimization for every client. Every month our team of Account Managers will review your account and provide training on current and new features, and make suggestions for getting the most out of the platform. During these reviews we happily share anonymous learnings from other similar clients. Our goal is to make sure you have the support you need to meet your marketing goals.
We do not want to simply provide a technology and move on, but we want to be your business partner
Annual Contract Discount: We provide a large discount for clients who begin with an annual contract. Contact us if you would like to hear about other benefits of an annual contract.
The Search Monitor can help you determine the best number of keywords to start with. We have thousands of clients using our platform across 22 different verticals and can provide advice on the most appropriate number to begin with.
What if I go over? Not a problem. We have small surcharges that are automatically applied if you go over. Your Account Manager will contact you and make recommendations for how to avoid those charges in the future. We’re here to help!
Request a Demo
Nope. We are happy to customize a solution for you that meets just the needs you have. Our system was designed to be very customizable.
Automatic alerts are your friend! There are many situations where you want to be automatically notified of compliance issues or advertising insights. Here are a few common ones used by The Search Monitor’s clients, along with the data they could be programmed to report:
You can be automatically alerted to competitors or partners bidding on your keywords or using your trademarks in their ad copy.
You can get automatic reports whenever an affiliate is displaying your branded URL in PPC but running their clicks through their Affiliate ID.
You will receive an email at your specified time with full detail on the affiliate violation, including:
You can get alerted to major market share changes for SEM and Organic, for any advertiser or keyword.
Example: Learn that your competitor’s SEM market share increased by more than 50% in the last 7 days
You can see average cost-per-clicks for any advertiser or averaged across a keyword group or industry.
Example: Learn that your competitor’s cost-per-click dropped below your target CPC on an important set of keywords
Get automatic alerts on the volume of SEM clicks received by a competitor or affiliate.
Example: Learn that five of your seven key competitors received more clicks than you did last month
Get automatic alerts on the types of ad copy offers used by competitors or affiliates, including which ones were most popular.
Example: Learn that your competitors started running Free Shipping Ads on a certain keyword set
Get alerted on important changes to the ad rank of any advertiser.
Example: Learn that your competitor averaged a higher ad rank than you did in the last 14 days.
Request a demo today!
Without customization, you’re left with spreadsheets of ad monitoring data that doesn’t apply to your business or advertising goals.
The Search Monitor’s platform stands out from other ad monitoring providers by allowing incredible customization of your monitoring data. For the reports, charts, and automatic emails, you can customize items such as:
For compliance data in particular, you can customize metrics such as:
For both sets of data, you can also customize the export format. It can be exported raw, in chart form, in tables, via an optional API, via email, and even as a URL with screengrabs that are easily forwarded. See list of syncing options.
Request a demo today!
Visit the individual report pages to see a few images. Reports are:
Competitive Monitoring Reports
Compliance Monitoring Reports
Don’t see what you need? Schedule a demo or contact us and tell us what report you’d like to see and for which vertical or keywords. We’ll do our best to provide.
Request a Demo
The following charts are available through the Chart Manager section of the Dashboard
Our system makes it easy to move large amounts of data between your system and ours.
Request a demo today!
Importance of monitoring Twitter for affiliate activity
What The Search Monitor captures for affiliate activity on Twitter
Tools to use with twitter affiliate monitoring
Best practices for using Twitter’s affiliate activity data
URL hijacking (or affiliate ad hijacking) occurs when another advertiser creates an ad that looks like it’s your ad. It happens within paid search ads, contextual ads, and in display network image ads.
Why does URL Hijacking Occur?
There are several reasons why an advertiser would want to disguise their ad to make it seem like your ad:
Super Affiliates, or preferred publishers, are publishers who you have granted special rights and privileges. Examples include:
You can utilize your super affiliates for paid search to assist you in protecting your branded keywords against unwanted competition. If you have competitors bidding on your branded keywords, and you have not been successful with search engine take-downs, then your next option is to get your affiliates to share the paid search pages with you. You can grant your super affiliates permission to brand bid on specific keywords.
Your strategy must also include rank restrictions and possibly CPC restrictions so that the super affiliate is not able to out-rank you. This strategy will enable you to own more paid search listings, and to drive CPCs downward instead of upward. You can read more about this on Search Engine Land.
SmartCrawler™ is our exclusive auto-detection technology that finds infringing ads.
SmartCrawler keywords are brand-plus keywords that are commonly abused by affiliate marketers who are brand-bidding against your policy. Examples include ‘brand’ + ‘free promo’ or ‘brand’ + ‘free shipping’.
SmartCrawler keywords are free additional keywords that are added to Ultimate and higher compliance monitoring plan. (See compliance pricing plans.) Generally, you can expect 10-20 additional free keywords per trademark variation in your compliance monitoring account.
The Search Monitor has been monitoring affiliate activity on search engines and other webpages since 2008. While our data shows that most affiliates do comply with their advertiser’s guidelines (72%), unfortunately the remaining 28% do not.
Some do not realize they are violating their advertiser’s rules, while some simply know they won’t every get caught. Examples include URL hijacking, trademark bidding, and rank violations.
It’s an essential part of any affiliate marketing program to monitor frequently and enforce quickly. Our monitoring tools not only catch violations when they happen, they automatically notify you and provide easy tools to notify your affiliates, the networks, or the search engines. We provide screengrabs of the violation and full background detail on the affiliate, including their IDs, the networks they work with, and other merchants they advertise for.
Absolutely. Just tell the system which affiliate IDs should be treated as ‘friendly’ and our system will ignore them when identifying potential violations.
Plenty of reasons. When your affiliates bid on your branded terms, they drive up the CPCs you pay for ads that show for those terms.
Further, you lose clicks. Our analysis shows that you can gain 16% more clicks by simply stopping affiliates from bidding on your branded keywords.
All of our packages come with the ability to geo-target search engine monitoring by ZIP, city, state, region, and country in every location. This includes global search engines such as Google, Bing, & Yahoo and local ones such as Baidu, Yandex, and Naver.
Why You Must Geo-Target Your Ad Monitoring
Industries That Benefit From Geo-targeting
Industries that benefit the most from geo-targeting include localized retailers, telecom, travel, automotive, and finance.
For example, travel clients may want to learn about advertised room rates, OTA activity, or brand infringements per market serviced. Clients who work in cooperative search marketing scenarios with resellers and distributors can benefit from ensuring rank compliance and keyword/ad copy synchronization.
The Search Monitor uses thousands of IP addresses across the globe to simulate a user in a specific location. We can target any country, city, or region, and the language of the ad.
Want to learn more? Ask us for examples of how geo-targeting can help your vertical. Or, request a demo with your list of geographies.
Request a Demo–
We have the data that demystifies the PLA!
PLAs are the talk of the town for retail search marketers and aren’t going away anytime soon. They are incredibly effective conversion tools but are often misunderstood. While marketers control the content of PLA ads through a data feed, the problem is a lack of visibility into which product is showing for a keyword query.
What We Monitor: We capture and report on all shopping listings that appear in worldwide search results. This includes Product Listing Ads (PLAs) on Google and shopping listings on Yahoo and Bing. We monitor them similarly to paid search ads, with multiple query checks per day. PLA monitoring is included in our SEM package offering and also within .
Why It’s Tricky: PLAs require more intensive monitoring than other shopping listings. They change with each new search query (like paid search ads) which is different than shopping engine listings that change at a pace similar to organic listings.
PLA Stats We Capture
Best Practices With PLA Stats
Other PLA Resources
gives you detailed click and spend data by vertical!
It provides historical paid search, organic search, and PLA statistics organized into vertical categories like Lodging, Apparel, Hobbies, Finance, etc. Clients receive insight into unlimited competitors across 1,200+ verticals across millions of keywords for Google and Bing.
Lighthouse™ is sold by the vertical at a starting price of $300/month per vertical. Platform licenses are available to all 1,239 vertical categories.
Hotels, Cruises, Resorts, Airlines, OTAs, and Auto Rentals have a unique need for geo-targeted information at the city level. Lighthouse for Travel specifically provides a unique data set across more than 200 popular US destinations with historical data on Ad Spend, SOV, Rank, Ad Copy, Clicks, & CPC.
Lighthouse for Travel also includes Hotel Finder listings that appear in organic search results, with daily rate results coming in Q1 2015.
Yes. If your competitors are using keywords that you have loaded into your campaign manager, we will identify them.
However, we do not have visibility into your competitor’s Google Ad Words account or Bing Ad Center Account.
Interactive Agencies
Automate repetitive research reports like competitive landscape information, trademark bidding, and affiliate activities. Use real intelligence to support business development efforts geared toward winning new clients.
Paid Search Managers
Use ad copy reports to get the heads-up on competitive promotions. Protect brand bidding by monitoring your trademarks. Watch for competition from your own affiliate program.
Multi-Market Local Advertisers
Automate the monitoring of your position on local search results across multiple markets. Watch competitors’ ad campaigns for unique geo-targeted promotions.
Affiliate Managers & Compliance Teams
Ensure affiliates are following the requirements of your affiliate program on search. Identify the strength of your competitors’ affiliate programs on search. Ensure that claims and offers in ad copy are truthful and up-to-date.
SEO Managers
Get the competitive landscape on universal search results. Use the data to tailor your organic strategy around page layout including organic, shopping, video, and local results.
Advertisers with Reseller Programs
Watch resellers to ensure that rank rules, keyword restrictions, and geographic requirements are followed. Ensure that current promotions are running and old promotions have been removed.
Request a DemoMarketing Teams need a powerful tool that provides the following benefits, in one easy-to-use place:
All of our packages come with the ability to geo-target search engine monitoring by ZIP, city, state, region, and country in every location. This includes global search engines such as Google, Bing, & Yahoo and local ones such as Baidu, Yandex, and Naver.
Why You Must Geo-Target Your Ad Monitoring
Industries That Benefit From Geo-targeting
Industries that benefit the most from geo-targeting include localized retailers, telecom, travel, automotive, and finance.
For example, travel clients may want to learn about advertised room rates, OTA activity, or brand infringements per market serviced. Clients who work in cooperative search marketing scenarios with resellers and distributors can benefit from ensuring rank compliance and keyword/ad copy synchronization.
The Search Monitor uses thousands of IP addresses across the globe to simulate a user in a specific location. We can target any country, city, or region, and the language of the ad.
Want to learn more? Ask us for examples of how geo-targeting can help your vertical. Or, request a demo with your list of geographies.
Request a Demo–
Absolutely. The Dashboard makes it easy to customize which data to include in reports, what format they will take, and how often you will receive them.
Easy-peasy lemon-squeezy.
Since we started the company in 2008, our goal was a monitoring tool designed to meet the needs of the leading advertising agencies.
Below are a few features engineered for agencies to help grow both their clients’ businesses, and their own.
gives you detailed click and spend data by vertical!
It provides historical paid search, organic search, and PLA statistics organized into vertical categories like Lodging, Apparel, Hobbies, Finance, etc. Clients receive insight into unlimited competitors across 1,200+ verticals across millions of keywords for Google and Bing.
Lighthouse™ is sold by the vertical at a starting price of $300/month per vertical. Platform licenses are available to all 1,239 vertical categories.
Hotels, Cruises, Resorts, Airlines, OTAs, and Auto Rentals have a unique need for geo-targeted information at the city level. Lighthouse for Travel specifically provides a unique data set across more than 200 popular US destinations with historical data on Ad Spend, SOV, Rank, Ad Copy, Clicks, & CPC.
Lighthouse for Travel also includes Hotel Finder listings that appear in organic search results, with daily rate results coming in Q1 2015.
The Search Monitor specializes in providing competitive intelligence for agencies. Below are a few of the reports our agency clients find most helpful.
All reports can be scheduled to be sent to you or anyone else. Many of our agency clients have PPC competitive analysis automatically emailed monthly for their clients. Others receive weekly Market Share reports for their clients’ Hot Competitors. We can show you how to set up these automatic reports.
Yes. Our main competitive product (Lighthouse) makes it easy to identify new ‘good-fit’ clients for an agency.
Let’s say you are the Business Development lead for your agency and need to identify 50 prospects that are a good fit for your business.
This information will give you a targeted list of ‘best-fit’ prospects and the information needed to craft the perfect pitch about why they should select your agency.
With Lighthouse, this list can be ready in an instant. And since Lighthouse data comes from The Search Monitor’s partnership with comScore, you can rest assured that you’re getting the most precise data available.
Watch our video ‘Smart Prospecting With Lighthouse‘ to learn more.
Yes. You can easily spread out your purchased keyword group across multiple clients in one account.
Yes. If your competitors are using keywords that you have loaded into your campaign manager, we will identify them.
However, we do not have visibility into your competitor’s Google Ad Words account or Bing Ad Center Account.
All of our packages come with the ability to geo-target search engine monitoring by ZIP, city, state, region, and country in every location. This includes global search engines such as Google, Bing, & Yahoo and local ones such as Baidu, Yandex, and Naver.
Why You Must Geo-Target Your Ad Monitoring
Industries That Benefit From Geo-targeting
Industries that benefit the most from geo-targeting include localized retailers, telecom, travel, automotive, and finance.
For example, travel clients may want to learn about advertised room rates, OTA activity, or brand infringements per market serviced. Clients who work in cooperative search marketing scenarios with resellers and distributors can benefit from ensuring rank compliance and keyword/ad copy synchronization.
The Search Monitor uses thousands of IP addresses across the globe to simulate a user in a specific location. We can target any country, city, or region, and the language of the ad.
Want to learn more? Ask us for examples of how geo-targeting can help your vertical. Or, request a demo with your list of geographies.
Request a Demo–