Automatic alerts are your friend! There are many situations where you want to be automatically notified of compliance issues or advertising insights. Here are a few common ones used by The Search Monitor’s clients, along with the data they could be programmed to report:
Brand Bidding & TM in Ad Copy
You can be automatically alerted to competitors or partners bidding on your keywords or using your trademarks in their ad copy.
You can get automatic reports whenever an affiliate is displaying your branded URL in PPC but running their clicks through their Affiliate ID.
You will receive an email at your specified time with full detail on the affiliate violation, including:
- Violation type
- Violation date
- Screengrab with timestamp. Screengrab is a hosted URL so you can easily forward
- Affiliate’s profile, including: their ID, network, number of violations, and other merchants they advertise for
You can get alerted to major market share changes for SEM and Organic, for any advertiser or keyword.
Example: Learn that your competitor’s SEM market share increased by more than 50% in the last 7 days
You can see average cost-per-clicks for any advertiser or averaged across a keyword group or industry.
Example: Learn that your competitor’s cost-per-click dropped below your target CPC on an important set of keywords
Get automatic alerts on the volume of SEM clicks received by a competitor or affiliate.
Example: Learn that five of your seven key competitors received more clicks than you did last month
Get automatic alerts on the types of ad copy offers used by competitors or affiliates, including which ones were most popular.
Example: Learn that your competitors started running Free Shipping Ads on a certain keyword set
Get alerted on important changes to the ad rank of any advertiser.
Example: Learn that your competitor averaged a higher ad rank than you did in the last 14 days.
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