Close Icon

Get Started
Info Icon
Your contact details will be used for the following purposes:
  1. To provide you with the information and/or services you have requested through this form;
  2. To keep you informed about future things that we think are important and relevant to either our product, your brand, or the industry.

You can unsubscribe to our communications using the unsubscribe link provided in email communication.

A link to our privacy policy can be found in the footer of this website.

Tell us a little bit about your brand

  • We need this to send you info on next steps
  • To customize competitive brand monitoring

Trust and Security is Important to us!

This website uses advertising and analytics technologies (including cookies from your device) to measure advertising effectiveness and/or to improve the browsing experience.

By clicking 'Continue to Site', you consent to our use of advertising and analytics technologies (including cookies from your device).

Continue to Site
Exit to Privacy Policy

Why should I buy an ad monitoring tool versus building one?

Many advertisers, agencies, affiliate networks, and OPMs believe they would be better off building a monitoring tool in-house versus buying a service from a provider like The Search Monitor. Below is a list of the reasons why buying is better than building when it comes to ad monitoring.

  • Code Changes: The search engines are constantly changing their code. The Search Monitor, for example spends 10-20 hours every week detecting the changes, learning about them, contacting the engines, and then adjusting our technology so that our monitoring technology captures reliable results. The search engines are notorious for providing little notice and detail on changes they made. This can easily become an IT Engineer’s part-time job.
  • Big Data: The data quantity you need to store is massive. Imagine 166 countries and 150+ different languages. Then imagine collecting data for every US state, metro area, and city. It’s huge. And if you want to crawl hourly like The Search Monitor does, it gets even massiver (is that a word? Probably not. But it gets the point across.)
  • Easy Interfaces: You need an easy-to-use interface to access and filter this massive amount of data to produce something relevant
  • Reporting & Exporting: You need flexibility in reports and exports. Some items need to be stored as URLs so they are easy to forward to the clients, partners, or the search engines
  • Scheduling & Alerts:You need a scheduling tool for your reports and your tools that is triggered by some pre-set activity
  • Team of Search Experts: You need a team of search engine experts to help make sense of some of the more confusing things that are captured.
  • Client Validation: When you use a provider like us, you benefit from our ability to validate our data estimates (e.g., ad spend and CTR) against our network of 1,000+ clients across 22 different verticals.

If you require a custom branded solution, that is not a problem – we are capable of white labeling.  White Labeling Features Include:

  • Branded Header & Footer.  Your brand is the only one that is seen, The Search Monitor branding is removed.
  • Vanity URL.  Used for login pages, help center, and system sent emails.
  • Support.  We support you.  You will provide direct support to your clients.
  • Admin Center.  The admin center provides you with login access to client accounts, ability to view your full client list.
  • Monitoring Frequency Control. Some packages allow back-door access to control crawler settings.

Posted in: Why Work With The Search Monitor