Why should I care if my affiliates are brand bidding?
Plenty of reasons. When your affiliates bid on your branded terms, they drive up the CPCs you pay for ads that show for those terms.
Further, you lose clicks. Our analysis shows that you can gain 16% more clicks by simply stopping affiliates from bidding on your branded keywords.
Read this article on the benefits of monitoring for brand bidding to learn more.
Posted in: Affiliate Managers