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Since we started the company in 2008, our goal was a monitoring tool designed to meet the needs of the leading advertising agencies.
Below are a few features engineered for agencies to help grow both their clients’ businesses, and their own.
gives you detailed click and spend data by vertical!
It provides historical paid search, organic search, and PLA statistics organized into vertical categories like Lodging, Apparel, Hobbies, Finance, etc. Clients receive insight into unlimited competitors across 1,200+ verticals across millions of keywords for Google and Bing.
Lighthouse™ is sold by the vertical at a starting price of $300/month per vertical. Platform licenses are available to all 1,239 vertical categories.
Hotels, Cruises, Resorts, Airlines, OTAs, and Auto Rentals have a unique need for geo-targeted information at the city level. Lighthouse for Travel specifically provides a unique data set across more than 200 popular US destinations with historical data on Ad Spend, SOV, Rank, Ad Copy, Clicks, & CPC.
Lighthouse for Travel also includes Hotel Finder listings that appear in organic search results, with daily rate results coming in Q1 2015.
The Search Monitor specializes in providing competitive intelligence for agencies. Below are a few of the reports our agency clients find most helpful.
All reports can be scheduled to be sent to you or anyone else. Many of our agency clients have PPC competitive analysis automatically emailed monthly for their clients. Others receive weekly Market Share reports for their clients’ Hot Competitors. We can show you how to set up these automatic reports.
Yes. Our main competitive product (Lighthouse) makes it easy to identify new ‘good-fit’ clients for an agency.
Let’s say you are the Business Development lead for your agency and need to identify 50 prospects that are a good fit for your business.
This information will give you a targeted list of ‘best-fit’ prospects and the information needed to craft the perfect pitch about why they should select your agency.
With Lighthouse, this list can be ready in an instant. And since Lighthouse data comes from The Search Monitor’s partnership with comScore, you can rest assured that you’re getting the most precise data available.
Watch our video ‘Smart Prospecting With Lighthouse‘ to learn more.
Yes. You can easily spread out your purchased keyword group across multiple clients in one account.
Yes. If your competitors are using keywords that you have loaded into your campaign manager, we will identify them.
However, we do not have visibility into your competitor’s Google Ad Words account or Bing Ad Center Account.
All of our packages come with the ability to geo-target search engine monitoring by ZIP, city, state, region, and country in every location. This includes global search engines such as Google, Bing, & Yahoo and local ones such as Baidu, Yandex, and Naver.
Why You Must Geo-Target Your Ad Monitoring
Industries That Benefit From Geo-targeting
For example, travel clients may want to learn about advertised room rates, OTA activity, or brand infringements per market serviced. Clients who work in cooperative search marketing scenarios with resellers and distributors can benefit from ensuring rank compliance and keyword/ad copy synchronization.
The Search Monitor uses thousands of IP addresses across the globe to simulate a user in a specific location. We can target any country, city, or region, and the language of the ad.
Want to learn more? Ask us for examples of how geo-targeting can help your vertical. Or, request a demo with your list of geographies.Request a Demo