The Search Monitor was recently featured on the Eye for Travel website. Our CEO, Lori Weiman, was interviewed about the importance of hotel advertisers monitoring for price parity
. The topic was OTAs vs. Hotels,
a story that continues to keep hotel marketers awake at night.
What You'll Learn From the Article:
- Learn what is keeping three US-based hoteliers awake at night
- Discover how hotel advertisers deal with cost of acquisition, driving direct business, and keeping up with technology
- See the importance of clearly defining the relationships with each hotel marketing channel (meta, OTA, social, etc.)
- Understand the technology and tools available for hotel marketers to check for price parity across channels
- Learn the Do's and Dont's for monitoring hotel ads
Then contact us
to learn more about our hotel monitoring monitoring services. We're happy to schedule a demo
to show you how you can use the Search Monitor data to improve performance and increase revenue.