Trust and Security is Important to us!

This website uses advertising and analytics technologies (including cookies from your device) to measure advertising effectiveness and/or to improve the browsing experience.

By clicking 'Continue to Site', you consent to our use of advertising and analytics technologies (including cookies from your device).

Continue to Site
Exit to Privacy Policy
Close Icon

Get a Demo

Instantly schedule a demo and receive a personalized walkthrough of The Search Monitor.

Close Icon

EyeforTravel Feature: The importance of monitoring for hotel price parity

Agencies, Marketing Teams, Travel
imgresThe Search Monitor was recently featured on the Eye for Travel website. Our CEO, Lori Weiman, was interviewed about the importance of  hotel advertisers monitoring for price parity. The topic was OTAs vs. Hotels, a story that continues to keep hotel marketers awake at night.

What You'll Learn From the Article:

  • Learn what is keeping three US-based hoteliers awake at night
  • Discover how hotel advertisers deal with cost of acquisition, driving direct business, and keeping up with technology
  • See the importance of clearly defining the relationships with each hotel marketing channel (meta, OTA, social, etc.)
  • Understand the technology and tools available for hotel marketers to check for price parity across channels
  • Learn the Do's and Dont's for monitoring hotel ads

Read the full article to learn more.

Then contact us to learn more about our hotel monitoring monitoring services. We're happy to schedule a demo to show you how you can use the Search Monitor data to improve performance and increase revenue.