EyeforTravel Feature: The importance of monitoring for hotel price parity

The Search Monitor was recently featured on the Eye for Travel website. Our CEO, Lori Weiman, was interviewed about the importance of  hotel advertisers monitoring for price parity. The topic was OTAs vs. Hotels, a story that continues to keep hotel marketers awake at night.

What You’ll Learn From the Article:

• Learn what is keeping three US-based hoteliers awake at night
• Discover how hotel advertisers deal with cost of acquisition, driving direct business, and keeping up with technology
• See the importance of clearly defining the relationships with each hotel marketing channel (meta, OTA, social, etc.)
• Understand the technology and tools available for hotel marketers to check for price parity across channels
• Learn the Do’s and Dont’s for monitoring hotel ads

Read the full article to learn more.