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LIGHTHOUSE

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  • 1,200+ Verticals:  Clients receive insights into unlimited competitors across 1,239 verticals for millions of keywords for Google and Bing. See Vertical List.
  • Custom Indexes:  Develop indexes across verticals to benchmark performance against similar advertisers.
  • Historical Data:  Get historical data starting in July 2013.
The Search Monitor Paid search monitoring lighthouse

WHAT IS LIGHTHOUSE?

Lighthouse Logo  is a vertical library of historical paid & organic search data, developed in partnership with comScore_Inc.

Key features include:

  • 1,200+ Verticals:  Clients receive insights into unlimited competitors across 1,239 verticals for millions of keywords for Google and Bing. See Vertical List.
  • Custom Indexes:  Develop indexes across verticals to benchmark performance against similar advertisers.
  • Historical Data:  Get historical data starting in July 2013.
  • Pricing: Lighthouse is sold by the vertical with unlimited keywords. Prices start at $600/month per vertical with discounts available for clients. Platform licenses available for all 1,200 vertical categories.
  • Data Source: Lighthouse’s precision statistics come from the marriage of pre-click data (crawled by The Search Monitor) with post-click data (audience traffic data from comScore).  Learn about our precision data and pre/post click data.
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WHAT DATA DOES LIGHTHOUSE PROVIDE?

For each vertical, Lighthouse provides:

  • Paid Search Statistics:
    • Clicks: CTR and total number of clicks
    • Spend: CPC and estimated monthly ad spend
    • Other Key Metrics: SOV, Average Rank, reach, impression share, ad copy, and offers
  • Organic Search Statistics:  Ranking, page share, & listing copy across universal search results including organic, local, hotel finder, news, videos, images, shopping, and more.
  • Product Listing Ads Statistics:  SOV, page share, product price, # of merchants, product descriptions, seller ratings & reviews, and PLA page placement
The Search Monitor Paid search monitoring reporting features
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USE CASES FOR LIGHTHOUSE

Common Use Cases for Lighthouse

  • Create Benchmarks: Benchmark yourself against competitors in the same industry
  • Identify Competitors: Learn who your industry competitors are
  • Improve Performance: Make smarter set-up and optimization decisions for SEM, SEO, and PLA campaigns. See video on improving performance.
  • Defend Your Spend: Get the data to justify your search spend to managers or clients. See video on defending PPC spend.
  • Prospect Smarter: Use in-depth vertical data to identify sweet-spot companies. See video on smarter prospecting with Lighthouse.
  • Stay Updated: Produce weekly/monthly reports with biggest threats, hot competitors, and major players
  • Save Time & Money: There’s no need to identify keywords, enter them into the system, or pay for them – we’ve already constructed keyword lists for each vertical

 

Common Users of Lighthouse

 

  • Internal Marketing Teams
  • Search Managers at advertising agencies
  • Business Development teams at advertising agencies
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