Learn More About Lighthouse

1,200+ Verticals: Clients receive insights into unlimited competitors across 1,239 verticals for millions of keywords for Google and Bing. See Vertical List.
Custom Indexes: Develop indexes across verticals to benchmark performance against similar advertisers.
Historical Data: Get historical data starting in July 2013.

See the Data in Action!

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is a vertical library of historical paid & organic search data, developed in partnership with .

Key features include:

1,200+ Verticals: Clients receive insights into unlimited competitors across 1,239 verticals for millions of keywords for Google and Bing. See Vertical List.
Custom Indexes: Develop indexes across verticals to benchmark performance against similar advertisers.
Historical Data: Get historical data starting in July 2013.
Pricing: Lighthouse is sold by the vertical with unlimited keywords. Prices start at $600/month per vertical with discounts available for clients. Platform licenses available for all 1,200 vertical categories.
Data Source: Lighthouse’s precision statistics come from the marriage of pre-click data (crawled by The Search Monitor) with post-click data (audience traffic data from comScore). Learn about our precision data and pre/post click data.

For each vertical, Lighthouse provides:

Paid Search Statistics:
- Clicks: CTR and total number of clicks
- Spend: CPC and estimated monthly ad spend
- Other Key Metrics: SOV, Average Rank, reach, impression share, ad copy, and offers
Organic Search Statistics: Ranking, page share, & listing copy across universal search results including organic, local, hotel finder, news, videos, images, shopping, and more.
Product Listing Ads Statistics: SOV, page share, product price, # of merchants, product descriptions, seller ratings & reviews, and PLA page placement

Common Use Cases for Lighthouse

Create Benchmarks: Benchmark yourself against competitors in the same industry
Identify Competitors: Learn who your industry competitors are
Improve Performance: Make smarter set-up and optimization decisions for SEM, SEO, and PLA campaigns. See video on improving performance.
Defend Your Spend: Get the data to justify your search spend to managers or clients. See video on defending PPC spend.
Prospect Smarter: Use in-depth vertical data to identify sweet-spot companies. See video on smarter prospecting with Lighthouse.
Stay Updated: Produce weekly/monthly reports with biggest threats, hot competitors, and major players
Save Time & Money: There’s no need to identify keywords, enter them into the system, or pay for them – we’ve already constructed keyword lists for each vertical

Internal Marketing Teams

Search Managers at advertising agencies

Business Development teams at advertising agencies