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LEARN MORE ABOUT
LIGHTHOUSE

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  • 1,200+ Verticals:  Clients receive insights into unlimited competitors across 1,239 verticals for millions of keywords for Google and Bing. See Vertical List.
  • Custom Indexes:  Develop indexes across verticals to benchmark performance against similar advertisers.
  • Historical Data:  Get historical data starting in July 2013.
The Search Monitor Paid search monitoring lighthouse

WHAT IS LIGHTHOUSE?

Lighthouse Logo  is a vertical library of historical paid & organic search data, developed in partnership with comScore_Inc.

Key features include:

  • 1,200+ Verticals:  Clients receive insights into unlimited competitors across 1,239 verticals for millions of keywords for Google and Bing. See Vertical List.
  • Custom Indexes:  Develop indexes across verticals to benchmark performance against similar advertisers.
  • Historical Data:  Get historical data starting in July 2013.
  • Pricing: Lighthouse is sold by the vertical with unlimited keywords. Prices start at $600/month per vertical with discounts available for clients. Platform licenses available for all 1,200 vertical categories.
  • Data Source: Lighthouse’s precision statistics come from the marriage of pre-click data (crawled by The Search Monitor) with post-click data (audience traffic data from comScore).  Learn about our precision data and pre/post click data.
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WHAT DATA DOES LIGHTHOUSE PROVIDE?

For each vertical, Lighthouse provides:

  • Paid Search Statistics:
    • Clicks: CTR and total number of clicks
    • Spend: CPC and estimated monthly ad spend
    • Other Key Metrics: SOV, Average Rank, reach, impression share, ad copy, and offers
  • Organic Search Statistics:  Ranking, page share, & listing copy across universal search results including organic, local, hotel finder, news, videos, images, shopping, and more.
  • Product Listing Ads Statistics:  SOV, page share, product price, # of merchants, product descriptions, seller ratings & reviews, and PLA page placement
The Search Monitor Paid search monitoring reporting features
The-search-monitor-competitive-monitoring-benchmarking

USE CASES FOR LIGHTHOUSE

Common Use Cases for Lighthouse

  • Create Benchmarks: Benchmark yourself against competitors in the same industry
  • Identify Competitors: Learn who your industry competitors are
  • Improve Performance: Make smarter set-up and optimization decisions for SEM, SEO, and PLA campaigns. See video on improving performance.
  • Defend Your Spend: Get the data to justify your search spend to managers or clients. See video on defending PPC spend.
  • Prospect Smarter: Use in-depth vertical data to identify sweet-spot companies. See video on smarter prospecting with Lighthouse.
  • Stay Updated: Produce weekly/monthly reports with biggest threats, hot competitors, and major players
  • Save Time & Money: There’s no need to identify keywords, enter them into the system, or pay for them – we’ve already constructed keyword lists for each vertical

 

Common Users of Lighthouse

 

  • Internal Marketing Teams
  • Search Managers at advertising agencies
  • Business Development teams at advertising agencies
Request a demo
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Testimonials

UM Testimonial

“We switched to The Search Monitor from another provider, and couldn’t be happier. The platform is easy to navigate and has all of the great data that we need. The support team has been responsive and helpful. We are really happy so far that we made the switch.”

Eric Seidelman, VP Performance Digital, Universal McCann
Testimonials Logo

“We believe in the power of competitive intelligence and we’re excited to partner with The Search Monitor to bring a robust solution to our clients.”

House of Kaizen A digital performance marketing agency
Allstar Testimonial

“The main reason we started using The Search Monitor was to easily track and take action on unauthorized ads & Trademark use. In that respect it has become invaluable. What used to take an employee hours a week is now done automatically with even more detail and accuracy than we could ever have imagined. Our process has become much more efficient and effective by using The Search Monitor.”

Jennavieve L, Allstar Products Group
Jellyfish White

“We have been using The Search Monitor for over 10 years in the USA, Europe, and other parts of the globe to support our clients’ search campaigns. The Search Monitor is a great all-around platform that includes SEM, SEO, and PLA insights all in one place.”

Kevin B., Chief Growth Officer, Jellyfish