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Monitor Google's new hotel listings,
including rates for price parity compliance

Learn More About Hotel Monitoring

The new service lets hotel advertisers monitor Google’s new hotel listings module, including hotel rates for price parity compliance.

We now provide hotel owners and online travel agencies (OTAs) with insights on Google’s hotel listings module globally, including:

  • Hotel room rates
  • Listing copy, including rates & offers
  • Advertiser share-of-voice
  • Average ad rank

The data can be filtered for specific geo-targeted keywords, (e.g., Miami hotels), brands, locations, and even star ratings (e.g., only 3-star properties).

View Sample Data

How Hotel Advertisers Can Use This Data:

  • Get much-needed visibility into Google’s new hotel listing module.
  • Verify price parity for the same property across different sellers’ websites. Price parity is a requirement of many operator-OTA relationships but is often broken due the difficulties in monitoring thousands of constantly changing room rates.
  • Identify opportunities to gain market share in hotel ads.

Why Trust us for

Hotel Monitoring

Since 2008, The Search Monitor has been providing real-time competitive intelligence to monitor brand and trademark use, affiliate compliance, and competitive advertisers on paid search, organic search, local search, display ads, mobile, and shopping engines worldwide.

The Search Monitor also monitors for compliance, including trademarks, affiliates, web content (e.g., landing pages and blogs), MAP, and hotel ads.