NEWS: Nielsen Ad Intel Launches Search as a Media Type with Data from The Search Monitor
Nielsen Ad Intel, with the help of The Search Monitor, is expanding its digital footprint by launching search data as a new media type and offering more robust, relevant and richer digital advertising data first for existing mobile, desktop, display and video placements and in the future, for social and in-app platforms. The breadth and depth of the solution enables an increased level of measurement and visibility into advertising spend that is needed in today’s constantly changing advertising models.
In today’s fragmented media ecosystem it is important to have a solution that provides a holistic view of all the platforms (TV, radio, digital, print, etc.) where ads are delivered and consumed. Search will now be available as a media type in Nielsen's Ad Intel.
To provide this search data to its clients, Nielsen is working with The Search Monitor. Ad Intel subscribers will have market and competitive intelligence across a wide-spectrum of search advertising channels including paid, organic, and product listing ads, across desktop and mobile devices.
For more information on Nielsen's Ad Intelligence Platform and the enhancements, read the full release here.