Paid Search & Shopping Monitoring

Full visibility into the SEM activity of competitors, affiliates & industry leaders.

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Customized Keywords: Use your keywords or choose from our library of 1200+ verticals.
Geo-Targeting: Monitor Ads in any country, state, and/or city, worldwide, across 9+ search engines.
Frequent Crawling & Mobile Coverage: We crawl ads hourly on desktop, mobile and thousands of mobile apps
Search Marketing Visibility Score: Industry’s first holistic view of a company’s PPC & SEO presence. Learn More

Paid Search & PLA Data

Unlimited reporting on all competitors and affiliates who advertise on your keywords.

Cross-Channel Reporting: Get SEM, SEO & PLA in a single report.
Unlimited Competitors: See who bids on your keywords, their ad copy, extensions, landing pages, and estimated spend/CTR by keyword. Identify strategy shifts, new entrants, and copy themes over time.
Rankings: See ranking trends on SEM & PLA ads over time.
Market Visibility: Evaluate and compare market share trends.
Ad Copy: View copy, landing pages, duration & impression share.
Offers: Identify offers in ad copy like free shipping, sales, and promo codes – updated in real-time.
Detailed PLA Stats (Full list of PLA stats)
- PLA Units. Find out which keywords have PLA units.
- PLA Sellers: See rank, SOV, product lists, ratings & reviews.
- PLA Products. Get prices, SOV by product, and ad copy.
- PLA Offers. See copy, offers, expiration date & codes
Compliance Monitoring: All packages come with compliance monitoring to track brand bidding & affiliate activity.
Search Marketing Visibility Score: Grade your total-page search presence and get recommendations on where to spend next dollar. Maintain high ad‑to‑query relevance and fast, consistent landing pages to improve ad rank, impression share, and placement.
PLA Feed Essentials: PLA monitoring centers on product images, titles, prices, availability, GTIN/MPN, and category mapping, requiring rigorous feed management.

Paid Search & Shopping Monitoring With Lighthouse

Use to uncover and compare metrics such as monthly ad spend and CTR/CPC by keyword, competitor, or vertical.

Key features include:

1,200+ Verticals: View paid & organic search data grouped by vertical. See full list
Ad Spend, Clicks, CTR: Get paid search statistics for Google and Bing including ad spend, rank, SOV, ad copy & landing page.
Custom Indexes: Develop indexes across verticals to benchmark performance against similar advertisers.
Historical Data: Get historical data for seasonal trending.
Ad Spend Accuracy. Lighthouse ad spend data is a highly precise predictor of ad spend. Stats are computed using a mixture of real-time monitored data, click data, and search engine computations. Learn about our precision data.

Paid Search & Shopping Insights for Mobile

Monitor how ads from competitors and partners appear on mobile devices and learn their geo-targeting and ad copy secrets. Find out how many mobile visitors they drive to their sites and how much they spend.

Then, use to justify greater mobile spend.

Mobile coverage includes:

Google’s Mobile Network
Bing’s Mobile Network
In-app ads appearing in more than 60,000 apps

Paid Search & PLA Reporting Features

Platform features include:

Custom Reports & Charts: Use pre-defined reports or build your own. Use simple filters or build your own ‘if-then’ logic.
Granular Data: Segment by vertical, groups of keywords, keyword, and competitors, or down to the hour and date of the crawl.
Geo-targeting: Configure the country, region, and or city. Available worldwide across 9+ search engines.
Screenshots & Landing Pages: Get date & time-stamped screenshots of every search engine page & landing page.
Alerts & Scheduling: Create custom alerts and then design and save your own email templates. Email reports to anyone.
Advertiser Identification: Automatically identify advertisers by type, such as affiliate, partner, or competitor.
Hot Competitors: Create custom groups to categorize advertisers. Examples include top competitors, OTAs, or CSEs.
Compliance Monitoring Included: Packages include compliance monitoring to track brand bidding & affiliate activity. Learn more.

Can We Show You Our Data?

Give us a set of keywords, a competitor’s website, or one of our 1,239 verticals, we’ll show what we monitor (including your competitors’ PLAs)

Request A Demo

Paid Search & PLA Monitoring Resources

Here are a few other helpful resources for paid search monitoring:

Visit Our Blog

FAQs

How do you protect branded keywords from competitors and partners bidding on them?

We continuously crawl branded and trademark terms across geos and engines, identify unauthorized advertisers by type (affiliate, partner, competitor), capture evidence with time-stamped SERP and landing-page screenshots, and trigger alerts for immediate takedown. Built-in compliance workflows streamline outreach and enforcement to stop infringements fast.

What is the revenue impact of unprotected branded search?

Branded keyword infringements divert high-intent customers. Our models estimate at-risk revenue by combining impression share, rank, CTR/CPC, and our ad spend estimates to quantify leakage and prioritize enforcement where impact is highest.

Can you detect partner and affiliate non-compliance automatically?

Yes. Advertisers are auto-classified (affiliate, partner, competitor), monitored against your policy rules (e.g., no-brand-bid, geo exclusions, coupon use), and flagged with evidence. You can auto-generate outreach and track resolution status.

Do you cover global search engines and mobile placements for protection monitoring?

Yes. We monitor worldwide across 9+ search engines on desktop, mobile web, and in-app ads across 60,000+ apps, ensuring brand protection and PLA coverage across devices and geos.

How quickly will I be alerted to violations on my brand terms?

We crawl hourly and support custom alert thresholds. Violations trigger immediate notifications with screenshots and landing-page captures so your team can act the same day.