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[PRESS RELEASE] The Search Monitor Launches New PLA Enhancement – Sellers Snapshots

Oct 18, 2021 Affiliate Managers, Agencies, Retail
The Search Monitor announces new enhancements for Product Listing Ads to help support the needs of Retail Marketers in Paid Search

Orlando, FL - October 18, 2021 -

The Search Monitor announced today that it has released a new and enhanced Product Listing Ads feature - Sellers Snapshot. Sellers Snapshot allows advertisers to see all competitors' product listings along with max and min prices. This new feature added to The Search Monitor’s PLA Insights gives advertisers visibility to the most precise and comprehensive competitive data available, resulting in the ability to make more effective campaign decisions and better compete against online shopping ads. These unprecedented insights will make it possible for advertisers to better understand their competitors. This new feature follows other recent PLA Enhancements, including:  
  • Keyword Coverage:  Find out which keywords are triggering shopping ads and where you and your competitors have coverage gaps.
  • Share of Voice (SOV) Alerts: Users can now get a SmartAlert™ when PLA SOV increases or drops for your own ads and your competitors’ products.
Lori Weiman, CEO of The Search Monitor, sums up the significance of these enhancements, “The Search Monitor helps brands dominate the search marketplace with global visibility across paid ads, organic listings, and shopping listings.  Together with our SERP Share reports, visibility scoring, and keyword customizations, the new Sellers Snapshot adds one more tool to our retail customers’ brand defense tool chest as we continue to assist top brands with whole market viewability.  ” 

 

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About The Search Monitor The Search Monitor captures advertising activity on paid search, product listing ads, organic search, and shopping engines worldwide. Search marketers, agencies, and affiliate marketers use The Search Monitor to analyze ads for brand compliance, affiliate / reseller compliance, and competitive insights. The Search Monitor monitors search engines globally, including Google, Yahoo, Bing, Baidu, Yandex, Naver, AOL, Sogou, Haosou, Amazon, and Google Shopping. For more information, contact Art Vigil at 321-206-4982.

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