Brand Protection

Brand protection Lesson #5: Reducing competition

May 18, 2021 | Brand Protection

If you have a brand worth protecting, competitors are already bidding on your brand name. Some bid directly on your name, while others will bid on obvious derivatives, such as when Marketo bids on phrases like “Pardot drip marketing” (and vice versa). Many large brands have competitors bidding to every available ad position for every […]

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Brand protection Lesson #1: Why Is PPC brand protection important and how did we get here?

May 07, 2021 | Brand Protection

Thank you for signing up and welcome to the first of our 6 part Crash Course on Brand Protection! In the coming days you will receive additional emails and we’ll dig deeper into exactly why you need to protect your Brand, and how to do so. Let’s begin! Unless you are completely new to PPC, […]

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Google Trademark Policy Best Practices

May 14, 2020 | Brand Protection

Trademark use and misuse. If you are lucky enough to have a brand worth protecting, competitors are going to (or attempt to) use your trademarks in their Google Ads. So if it is inevitable, why bother trying to defend against Google AdWords trademark infringement? There are several benefits to protecting your trademarks on Google. 4 […]

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How To Use Offer Monitoring For Brand Protection

July 26, 2017 | Brand Protection

Keeping your PPC offers competitive and relevant is essential.  Armed with the right offer intelligence, it becomes easier to create compelling offers (that stand out from the competition), improve your clickthrough rates, and drive sales. But how can you use offer monitoring effectively for brand protection? Ad monitoring data is a great place to start for this. It gives you the […]

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7 simple ways to protect yourself from PPC trademark violations

April 20, 2017 | Brand Protection

For the past nine years, the Search Monitor has captured millions of PPC ads run on even more keywords, from search engines across the globe.  This perspective helps us identify trends to help our clients improve their ad campaigns. Lately, our ad monitoring data has revealed an increase in the volume of trademark violations appearing […]

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4 hacks to get monster growth from PPC brand protection

April 20, 2017 | Affiliate Managers, Agencies, Brand Protection

The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today as she provided marketers with four PPC growth hacks involving brand protection. Lori explains why the phrase ‘PPC brand protection’ is actually a misnomer. It’s more of a revenue growth, or attack strategy, versus a defensive protective measure. She provides data from several Search […]

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