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The Search Monitor Announces Ad Armor: Cutting-Edge Budget Control for Paid Search Campaigns

New Releases
Orlando, FL - May 29, 2024 The Search Monitor is excited to unveil additional enhancements to Ad Armor, a cutting-edge product designed to optimize paid search budgets and enhance ROI. Ad Armor helps businesses reduce advertising costs while maintaining high visibility and click-through rates.

Key Features include:
  1. Brand Protection: Reduce competition and lower CPC on branded keywords by up to 50%.
  2. Ad Prioritization: Pause costly text ads, redirect traffic to lower-cost SEO and PLA/VLA listings, and save 20-40%.
  3. Keyword Management: Ensure page ownership across Paid, PLA/VLA, SEO, Local, and Travel assets.
Ad Armor, powered by The Search Monitor's core monitoring technology, is not just a tool but a testament to the importance of the Paid Search Team. It identifies keyword opportunities, allowing the team to strategically turn off paid ads and redirect clicks to lower-cost listing units like free organic listings or higher-performing ad blocks. With a long list of customizable rules and geo-targeting capabilities, Ad Armor puts control firmly in the hands of the Paid Search Team, instilling confidence in their ability to optimize budgets and enhance ROI.

“Ad Armor is a game-changer for businesses looking to maximize their paid search efficiency,” said The Search Monitor CEO Lori Weiman. “We are thrilled to offer a solution that delivers significant cost savings and improved ROI in a product we firmly believe will become the most powerful product in the SEM Toolkit.”

About The Search Monitor The Search Monitor captures advertising activity on paid search, product listing ads, organic search, and shopping engines worldwide. Search marketers, agencies, and affiliate marketers use The Search Monitor to analyze ads for brand compliance, affiliate/reseller compliance, and competitive insights. The Search Monitor monitors search engines globally, including Google, Yahoo, Bing, Baidu, Yandex, Naver, AOL, Sogou, Haosou, Amazon, and Google Shopping. 

For more information, visit www.thesearchmonitor.com or contact press@thesearchmonitor.com